Got to stay hydrated for the amount of cardio I’m about to do. Get ready with me for the Chanel couture show. So, I wasn’t going to buy anything. Got to stay hydrated for the amount of cardio I’m about to do. Going viral for feeding your cat caviar on designer plates. >> Plate my cat’s breakfast with me.
Oscar and I are actually eating from matching Chargers this morning. We have some salmon row caviar for seasoning. [singing] >> [singing] >> This is the story of Tik Tok influencer Becca [music] Bloom, whose real name is Rebecca Sema Ma, also known as the reigning queen of rich talk. For the way she shows off her excessive, inordinate, decent wealth in her content.
>> Come high jewelry shopping with me. Our local bulgary closed the boutique for a private visit. There’s only one of these earrings in the world. I stole some more gifts from under our wedding tree. Is the success, wealth, influence, all [music] alive, an illusion? >> Everything my fianceé got me for Valentine’s Day, he got me this diamond twin leaf necklace.
He offered me my first Birkin of the day, to which I rejected cuz I had the exact same bag. >> When you peel back the curtain [music] on some of the richest families in America, will you really just find that secrets, lies, fraud, and betrayal lined their [music] bitter path to success? A story told by Fool’s Gold, a house of cards built on shaky foundation.
Why do we go to war for billionaires on the internet? >> Manifesting that I end up like Becca Bloom. Maybe the richest Tik Tocker I’ve ever seen in my entire life. >> The great Gatsbyesque lifestyle that Becca Bloom lives in. I’m talking fairy tale shit. This actually makes me sick to [music] my stomach.
You got a whole ass retirement saving on your wrist. You got oneird of Antarctica’s glaciers on your wrist right now. Damn it. How could you knock in the bag when you surrounded by the money? >> Can money buy happiness? >> Money can’t buy you happiness? Fuck off. Let me eat my caviar in the middle of a lake, bitch. >> It’s a question that’s vexed humans for centuries.
>> But I’m about to change that. >> Okay. So, my dad recently bought my mom a new car for their anniversary. It is really pretty. It’s in this color called lavender gray. Um, but what I really wanted to show you guys is there’s an umbrella in here. If I push this button, so if I push this, an umbrella will come out.
>> Unbox my dream bag. Oh my goodness. Rebecca Ma, outside of her Tik Tok content, is described as an American entrepreneur and socialite who, despite her immense [music] wealth, works a regular 9 to5 in finance. Due to Becca’s demir demeanor and subtle ways in which her wealth was seamlessly implemented into her content, people saw Becca as an example of someone doing rich right, the forefront of rich talk.
My mom and I are headed off to an art auction. I’m debating between this mini Lady Dior in lizard skin or this plain white lady. >> My sales associate got me an early birthday present. It is a one-of-a-kind Chanel runway jacket. I am obsessed. $3 million watches and caviar for the cap. How Becca Bloom became the queen of rich talk. Love Becca Bloom’s content.
I like her. Her lifestyle is so over the top, yet she presents it as everyday life. But in September, when Becca Bloom made a video on gender equality, suddenly the tone of the online conversation surrounding Becca Bloom began to shift. Here’s what men don’t understand about equality. You think equality means splitting the bill.
Women live in a society where equality has never existed in the first place. >> No longer was Becca seen as the woman on TikTok [music] doing rich right. Instead, she became the epitome of inequality. >> Get up off of your knees, people. It’s getting weird. No person deserves this much praise [music] for doing nothing. >> Becca Bloom choosing to argue with people in their comment sections is so funny. It almost feels biblical.
Imagine being the the child of billionaires and [music] then every time that your Tik Tok comment notification goes off, your heart goes a flutter with anxiety or rage. >> Becca responded to some of the backlash and the more defensive she became in her response, the more it became clear that Becca Bloom was only interested in limited conversations surrounding equality, which during this time of economic disparity and massive wealth inequality didn’t sit right with many viewers who continued to criticize Becca Bloom and view her content in a
different light. One social media strategy that has always stood the test of time has been to showcase extreme lifestyles as well as lifestyles that many are curious about. Sunday morning we just woke up. I’m going to play a little bit of badminton. We went to the Ritz Carlton for brunch. They gave us this room overlooking the water.
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We went and did some shopping at Van Clee. I tried on this stunning ring and afterwards we went back home. We then wrapped up the day by watching a movie downstairs with our dog. One type of lifestyle that people are always curious about is the lifestyle of the obscenely wealthy. How do the top.1% live? What do they buy? What do they eat? Hot doggity.
>> Voyeristic minds can’t help but try to pierce the veil. Pull the wool from their eyes and see what life is like for the upper class, living a lifestyle we could never dream of experiencing. >> We’re on a family trip. This is [music] everything in my bag. First things first, we have another bag.
Lucky rock bag where I keep all my lucky rocks. Exhibit A. Exhibit B glasses so I can be incognito. Not that anyone knows who I am. >> So, a strategy showcasing a wealthy lifestyle often works well online. Like videos where people eat the most expensive meals, buy luxury designer items for a day, or go on a luxurious vacation.
>> One capri haul. >> But what if you were able to post this sort of content all the time because you truly lived this lifestyle? The influencer Becca Bloom was able to constantly give this sort of lifestyle content to her followers because she’s always been rich. This has always been her life.
And through allowing her audience a glimpse into her ostentatious lifestyle, she gained over 3.5 million followers in her first year of creating videos on Tik Tok. Instead of eating the rich, people were eating up her content, and things were going well until they weren’t. But can Becca Bloom buy her way out of being too rich for Tik Tok? At a time when wealth disparity and overconumption is becoming the next faux paw, >> there’s no such thing as being a billionaire that you didn’t steal most of the money from the workers who built everything for you. It’s pretty
reprehensible to be like that ostentatiously wealthy at a time when literally on the same device that you are rage baiting people with. Okay, you can see videos of people here in the United States, all over all over the world who are suffering because people like your parents exist. >> In today’s climate with a massive wealth gap, does Becca’s flaunting of her wealth go too far? because her content became so successful in the first place off of showing her upper class lifestyle. What does that even say about
society and social media? In the process of building a platform has Becca Bloom, like many who post on social media, become too wrapped up in the algorithmic machine posting with the algorithm and the people have only encouraged in the first place beyond Becca Bloom. What does Becca Bloom’s success say about society? That we encourage people to post their obscene wealth while so many are suffering.
that our voyeristic minds encourage this and then essentially blame the woman who continues to post about it because well that’s what she got famous for in the first place. Often when someone actually does use their platform to talk about important issues, it becomes under acknowledged, not talk about, and quickly glossed over in favor of negativity.
This likely leads someone like Becca Bloom to the conclusion to keep doing what’s working, posting about their wealth. Meanwhile, income inequality grows. It’s not like it’s Becca Bloom’s fault this is happening, but when she continues to post the same content, her indifference can begin to feel insensitive to many, which has become the main criticism against her.
So, let’s discuss how this is all transpired. How Becca Bloom has been labeled an outofouch influencer. I don’t think people understand just how much a billion actually is. No one should have a billion dollars, period. It’s actually evil to have that much money when you consider the implications of what you have to do in order to get that.
And a lot of the conversation around these, you know, unethical billionaires, of which they all are, every single one of them, nobody’s excluded from that. The conversation around it is centered largely around just how exploitative you have to be in order to acquire that much money in your lifetime.
Somewhere along the way, someone is getting exploited. and how Becca may have played into all of this at a time when things have been getting worse and worse and how the social media platforms themselves may have inevitably fueled this machine. So, it turns out even though I thought I knew how to pronounce designer brands and maybe I did in the past, I currently have no idea how to pronounce designer brands.
I guess just because I don’t currently have any interest in purchasing from designer brands. So throughout this video I was pronouncing Hermes and Bulgari as Hermes and Bulgari but I heard Becca Bloom herself pronounce these brands and she is the expert as Hermes and Bulgari not Hermes and Bulgari. Just wanted to put that as a note.
In general, my goal for 2026 is to work on my pronunciations. I’m definitely not perfect at that. Probably because I read a lot and how things sound in my head versus how they sound when I pronounce them is very different. I apologize. I’m working on it. Becca Bloom grew up in Athetherton, California, which Becker herself describes as a small town.
>> So, I’m from the Bay Area from a little small town called Athetherton. >> While by size, Athetherton may be small, it’s one of the richest and most affluent towns in America. Because of her upbringing and her surroundings, Becca Bloom’s opulence is in famed. It’s one of the reasons why I think people really like Becca Bloom because she is not pretending.
[music] Okay, people like Becca Bloom bask in their richness honestly and authentically. They are not trying to pretend like they are just like you. They’re not pretending to be like one of us and everyday people are eating it up. Becca has been wealthy her entire life. It’s as normal to her as breathing air. And with that comes the concept of quiet luxury instead of a flashy in-your-face new money aesthetic that feels forced and fake.
This may be why Becca’s content feels different to those consuming it compared to the flashy new money influencers. >> What does this smell remind you of? >> Smells really familiar. What is that? >> Donna born in Roma. >> I’ll always remember our wedding night. >> Here are some of the best and worst handbag purchases I made in 2024.
Growing up, Rebecca attended the prestigious Menllo School. When she was a junior, she was captain of the robotics team. When Becca Bloom was still in high school, she founded multiple companies, kickstarting her career in fintech, and an impressive resume. According to a 2020 interview, Becca did with Launch X, an entrepreneurship program for high school students.
Becca started three different businesses while in high school. That um led me to my junior year in high school where I decided to start my own business, StudyPal, which was a peer-to-peer tutoring platform. Um after I sold StudyPal two years ago, I started another business which was wireless charging called Hearth Technologies where we sold directly to Amazon.
So those were the three projects that I was primarily working on. The first company she started was called StudyPal, an online tutoring program for students in China, which allegedly served over 150,000 underprivileged vocational students in China. >> I decided to start a peer-to-peer tutoring platform.
I wasn’t going to like target customers that were high school students living in the Bay Area because the market’s already been so saturated and instead I should really focus on maybe greater China, especially because I grew up there. I know the I know the market there pretty well and I’m a student so I kind of know what works.
>> Rebecca eventually sold StudyPal. >> I ended up negotiating a little bit and then so we ended up selling for around 190K rounded up to 200K >> and then founded her wireless chargers in the year 2018 which was a phone charger brand. >> We kind of just ended up coming with a wireless charger idea called Earth Technologies.
Rebecca Ma also co-founded the company Solar Shade, a solar-p powered umbrella that charges phones and laptops. Becca claimed that she was inspired to become an entrepreneur by her parents, who started from nothing and now have 5,000 employees. I want to give my parents as much privacy as possible, but obviously they’re extremely successful and they’re both entrepreneurs working in um tech and real estate.
Both of my parents were entrepreneurs. Both of them are in the tech industry. They started from um nothing and now they’ve built a business of 5,000 employees and they primarily do SAS and cloud computing in the greater China area. As a kid, I attended a lot of their conferences. I uh went to part of their road show during their IPO and I actually also rang the bell when they went public.
So, I kind of was exposed to that area of startup very early on in my life. And from then on, it just really inspired me to do so. All of this entrepreneurship success Rebecca accomplished before graduating from USC’s Marshall School of Business in Los Angeles. >> I went to school in Los Angeles where I studied business economics um and minored in law.
>> Rebecca’s parents [music] are Simon Ma and Heidi. They met while working at IBM in Silicon Valley. According to Becca Bloom’s interview with [music] the Wall Street Journal, both Simon and Heidi together founded the company Camelot Information Systems, a Chinese-based IT and cloud computing company in the year 2000.
10 years later, the company was listed on the New York Stock Exchange. Back then, when they were running a tech company with 15,000 to 20,000 employees, they were facing immense amounts of stress every single day, and they were coming home and not telling us anything to the point where I just assumed that they were having a good time at work.
Nowadays, they’ve been starting to tell me a lot of the trials and tribulations that they’ve gone through, and that’s really enlightened me on how well they were able to stay calm throughout the entire process. Though the company was taken private again by Simon in 2014. At the time, the fully diluted equity value of Camelot was 98.
2 million per an SEC filing. There’s been many rumors spread in regards to Becca Bloom and her family’s wealth. Plus, a lot of reports and information that we’ll provide in this video. A woman who allegedly knew Becca explains where her family’s wealth comes from in a Tik Tok. Becca Bloom has been blowing up lately and our parents used to run in the same tech circle back in China.
So, I was very happy to see her succeed. [music] But in case you’re wondering how her parents made so much money, here’s their backstory. Her dad, Maiming, moved from China to the US in the 80s and earned two master’s degrees in math and computer science. He then worked for IBM as a developer. Her mom, Joe, also worked at IBM, but on the sales and operations side.
In the ’90s, they [music] moved back to China to Beijing’s Junguin, which is known as China’s Silicon Valley. That’s where they started Camelot [music] Information Systems. Camelit became China’s first large-scale banking IT systems company. By the 2000s, Camellet dominated the market for tech integrations. By 2010, they IPOed on the New York Stock Exchange, raising nearly $150 million.
By the way, if you watch closely, Becca’s right there in the New York Stock Exchange when her family’s company went public. Then the Ma family went big into real estate. And that’s when their net worth shot into the billions. So when Becca Bloom, also known as Rebecca Ma, casually shows off her Hermes bracelets, private jets, or luxury homes, it’s not fake.
She’s a true billionaire aist. One of the rumors that began circulating online was that Becca Bloom’s parents were taken off the NASDAQ for fraud. As the Redditor, researcher OK6899 explains, Becca’s dad was one of the top guys at Camelot Information Systems, a company that went public in the US, made a bunch of big claims in their IPO filings, then got hit with multiple lawsuits and investigations for security fraud and lying to investors.
A lot of folks say Camelot was basically a front for faking numbers until the company imploded. After the lawsuit started, the company went private and basically scrubbed all the evidence online, making it hard to connect the dots unless you dig through old legal filings. There’s an in-depth document on some of the bizarre financials of [music] Camelot Information Systems titled The Fantasy World of Camelot Information Systems.
Investigations and a [music] lawsuit eventually came out against CIS, Becca Bloom’s parents’ company, and CIS was kicked off the NASDAQ. Yet, this did not prevent Becca Bloom’s parents from profiting off their fraud and becoming essentially billionaires or close to it, as we don’t know the exact financials of Becca Bloom’s parents or herself, which their daughter now benefits from as well.
These are the books that my dad forced us to read growing up. Here are some of the weird household rules that I grew up with. One, we didn’t clap for participation. If you didn’t win, you didn’t get a congratulations. You got a debrief. What worked? What didn’t? And what comes next? Becca Bloom’s entire social media career is due to the affluence she has been afforded from birth, which was due to fraud.
According to these reports, Becca’s entire brand has been doing rich right and living humbly, being kind, demir, and gentle with the ways in which she subtly flaunts her wealth. And yet, allegedly, so much of the wealth that she flaunts came from a financial rugpull fraud that her parents enacted.
Even Rebecca having grown up in Athetherton, going to the best school, and being able to be an entrepreneur and start three different companies came from the resources that her parents were able to give her from starting a company that was an alleged fraudulent company, an alleged rugpole. But Becca Bloom is apparently doing rich right.
Presently, Rebecca Ma reportedly has a day job in finance. And while she’s not a billionaire like her parents, though she certainly spends like she is one in a lot of her content, she reports on having a fairly normal fintech job. Okay, if there’s one thing I know how to do, it’s how to wear a cute outfit at work without getting dresscoded.
Okay, the lighting’s a little bit weird, but this little yellow set reminds me of Curious George. Excuse the wrinkles, but this set is from Reformation. Bye. Hope you guys have an amazing day. Rebecca Ma told the Wall Street Journal that she’s worked for a pretty traditional finance technology firm in a client-f facing role since graduating, but declined to name the company.
In some of her content, Rebecca will show her followers a day in her life of her 80our work week. Rebecca Ma is only 27 years old. Honestly speaking, she’s done a lot and accomplished quite a bit for someone so young. That being said, it’s impossible to look at not only how much her affluent background has played a major role in her success, but also how much potentially fraudulent activities on the part of her parents played a role in the entire family’s success? How much of an illusion is success [music] really? When you pull back the curtain
of every wealthy and affluent family, will there always be betrayals, fraud, and other skeletons carving their path to success? Is success really just an illusion, a lie? If so, is social media really just the perfect platform to further the lie? Suddenly, in early 2025, Rebecca Ma joined multiple social media platforms as Becca Bloom and almost immediately saw success in her content.
>> Okay, I normally don’t do this, but I’m going to show you guys what my fianceé got me for our anniversary. Starting off strong, he got this really pretty bag. He actually had to fly someone to Las Vegas to get it cuz apparently it’s illegal to sell exotic skins in California. Hi guys, I’m going to do an Hermes haul today.
It’s a mini Kelly to go. In the course of a year, Becca Bloom amassed over 3 million followers on Tik Tok. Now sitting at almost 5 million followers and over 500,000 followers on Instagram. How did Becca Bloom gain so many followers and so much interest in her content? All through making posts that would sometimes subtly, sometimes overtly show off how rich she was.
A main character of #richt talk was born. >> I stumbled upon Becca Bloom yesterday for the first time. I was so intrigued. She’s so interesting. I think I probably watched every single video, just like binged all of her content in one night. If you don’t know, she’s like a billionaire that lives in San Francisco, but she’s like so calming and so gentle and sharing her wisdom and it feels very authentic.
And in almost every single one of her videos, people are commenting like, “Eat the rich but not you.” I just think it’s kind of cool. She like randomly started posting it cuz she had a cat. She wanted to post a cat video and then it just kind of took off. And the thing is, she does not need to be on TikTok.
This girl has a full-time job, full life. She’s engaged. more money than she could ever spend in her entire life. So, she does not need to be on TikTok giving all of us normies any sort of wisdom. Yeah, she is. And she’s sharing her life. She’s not flaunting. She’s sharing. And that’s what I think like the difference is and why people are kind of obsessed with her.
>> Becca was a popular content creator on # richtalk, a side of Tik Tok where people follow the lives of wealthy content creators. >> Let’s talk about rich talk, Becca Bloom, and why this type of content is so dangerous for people. I think a lot of people think, “Oh, this is just aspirational.
It’s just kind of, you know, escapism content.” But I really do find the explosion of this type of content dangerous because it will warp our baseline of what we think is normal. That explains why a lot of young people believe that you need to be making $500,000 to be financially successful or need to have a net worth of $10 million to be financially successful when that is not the lived reality of most people.
And it is unlikely that most people will ever reach that point. For example, even just Becca Bloom’s everyday jewelry that she would post was obscenely over the top. Her everyday jewelry stack that she would wear in videos was a combination of Tiffany Wulgari and Van Clee, which had an estimated value of over $240,000.
>> Hi guys, we’re going to do an updated everyday jewelry tour. Okay, I need everyone to be quiet because my show is on. Updated jewelry tour means updated price breakdown with Tik Tok’s new Princess Becca. 300,000 followers in 2 months is insane. Congratulations. >> This fully pray ring from the Van Clee high jewelry collection.
>> You know she’s that girl when she’s buying Van Clee high jewelry. $60,500. >> I wear that right next to the fourleaf clover and >> $3,650. >> The Tiffany ring. >> $8,100 ring from Tiffany. >> This ring that >> $11,900 spanelli ring. >> In love with Victoria, so he got one from you. >> Wait, they have matching wedding bands.
$22,8. And also this matching snake bracelet. >> $17,200 for the Bery ring and $12,000 for this bracelet. Thank god even Marcus is offering 15% off. >> So we have the Tiffany Victoria bracelet >> $23,000 for the Tiffany Victoria bracelet >> and the tea as well. >> And the tea bracelet is $4,400. >> Van Cleeve $3,500 for this bracelet.
>> Bracelet >> $4,600. >> We also have a dayto-day watch. >> She’s saying it’s a dayto-day, but you guys are saying it’s a lady day dress. She’s wearing it on her wrist, so I don’t tennis bracelet. >> $14.98 for this tennis bracelet. bracelet with >> $11,900. Cartier love bracelet necklace at >> $59,500 for this Van Clee necklace >> matching earrings >> and the earrings are $13,500.
Okay you guys, so our grand total is $285,048. Don’t forget if you’re on a budget like me, I found some inspo over my Amazon storefront. So check that out. >> Essentially, why was someone who wore $240,000 worth of jewelry as if it was nothing so likable to so many people? >> They don’t know what I’m doing on here.
I don’t know what I’m doing on here. So, we all don’t results. Okay, maybe dish soap isn’t the best way to go about it, but I feel like I did a really good job. Living such an iconic life, and she’s doing it with the most dead pan humor. I love it. And in many cases, influencers are faking it till they make it.
They’re putting on a performance for social media, trying to portray a life they [music] don’t actually live behind the scenes. But that’s not true of Becca’s content. She posts what she wants when she wants without catering to anybody on social media because she’s not here to make money on views.
and that gives her content a certain charm that not many other people have. Well, first I think it’s important to point out that as a society, people tend to have a complex relationship with how those in powerful positions or very successful, very rich people are often viewed. What can sometimes happen is it can be rationalized away how one person accumulated so much wealth, success, and power over another.
We’ll end up believing that the person must have deserved it or had done something to deserve it. And this can become more and more simplified. The poor are wretched and morally bad and they must have done something reprehensible to deserve the position they’re in. The rich are good and morally superior and must have done something to deserve the position they’re in.
The Scottish moral philosopher Adam Smith talks a little bit about this. The disposition to admire and almost worship the rich and the powerful and to despise or at least to neglect persons of poor and mean condition, though necessary both to establish and to maintain the distinction of ranks and the order of society, is at the same time the great and most universal cause of corruption of our moral sentiments.
This means we may already have a cognitive bias to view those in wealthy positions more favorably and those in poorer positions more unfavorably. but to view Becca Bloom as an individual. Becca became likable because of her nice persona and more casual display of wealth. In comparison to those who were more flashy with it, cue 2016 flex culture era.
All the young influencers who just came into money and thought a great way to show off their new wealth and newly gained superiority would be to flex their new car and designer goods on all their haters. >> All right, I had to get myself a gift. The Venom Ferrari truck. Three, two, one. Check it out. >> W baby. Let’s go.
[music] >> So, a lot of people liked Becca because they felt like she was authentic. It didn’t feel like she was trying to sell anyone anything. Her content was aspirational, positive, genuine. I’m going to get so much hate for this, but Becca Bloom is not an industry plant. She’s using the exact same formula countless other Tik Tok creators who also saw meteoric success have implemented.
Becca’s content consistently does three things. She adds value, she makes you feel good, and she provides a level of escapism. She gives you insight into a world that would otherwise be shrouded in mystery. She’s not trying to sell you anything because she doesn’t need to. Instead, she’s encouraging you to be the best possible version of yourself.
Yes, there are consistently gross displays of wealth, but it’s her authenticity that keeps you coming back. She’s never trying to be anything that she’s not, and ultimately that is what is most compelling. In April 2025, Becca signed with United Talent Agency. In July of 2025, she was included on Times 100 best creators list.
Time wrote that Becca was different from the other creators of Tik Tok. But what sets Bloom apart from the majority of #richt talk, a corner of the platform devoted to unapologetic displays of wealth, which is apparently something to be celebrated and uplifted in a Times article, is her tone. Bloom brings a sense of curiosity about the world around her and a healthy dose of humor when it comes to the more surreal parts of the rich life.
The more content Becca posted, theories began to sprout that some of her wealth was an illusion or that she was posting certain luxury goods just for the social media aesthetic and branding aspect. Van Clee sent me this giant box. Okay, this is what’s inside. We have two boxes. Nean Marcus sent me this giant box. Let’s see what’s inside. Sent a little card.
So, this is the Scaparelli book. Got my hands on the cutest, tiniest little Chanel bag. It even comes with a strap. See what we can fit inside. come high jewelry shopping at Van Clee with me. Maybe this was simply because the question arose of why was Becca really doing this? She was already wealthy, already claimed she liked her job, her life, her level of wealth.
But the problem is no matter how wealthy a person is, there’s one thing they can’t easily buy, and that’s fame, or at least being well-liked. And so when Becca Bloom created content, she latched on to the pre-existing influencer culture, doing what other influencers did, posting her shopping hauls and posting what she was eating in a day in a similar fashion to what likable influencers were already doing, but with a slight Becca Bloom twist.
As Redditor researcher OK689 commented, “Becca flexes and luxury, but people have noticed that most of her new Hermes stuff suddenly appears this year and is all straight from current collections. People point out bizarre stuff like brand new zippers still being covered in plastic, suggesting she’s renting or still plans to return them.
>> She wear fakes. She wear fakes. She wear fakes. It don’t even have themes stamp. The little Hermes stamp at the top. This pink one has the holes and it does have themes stamp. She does mix fakes in her collection. When rich people wear fake, people cheer. But when broke people do it, they get booed so loud.
Why do you think broke people wear fake bags? >> But like some people would like want to flex too much. You know what I mean? >> What do you about rich people that buy fake bags? >> I support it because that’s lowkey a rich mindset. >> Many people have theorized that influencers who film huge shopping hauls where they buy a ton of new products from one specific brand will do this only for the video and for engagement and then will plan to return all of it.
That aspect feels wasteful and ridiculous in itself. The thought of just pretending that you’re consuming and buying all of these products, potentially influencing other people to do the same thing only to return everything later behind the scenes feels really fake. Possibly for many other influencers, this is their full-time job.
So, they may do this for the video and for engagement. But again, Becca Bloom already has wealth, a full-time job. Why would she feel the need to do these sort of videos? On top of all of that, I have never gotten so many requests for a video. So, today we’re going to do a massive birthday haul of everything that my family, fiance, and friends got me for my birthday this year.
Another rich influencer who’s a part of rich talk commented on Becca Bloom saying she’s not a realistic rich person and must be fake in some way because she’s essentially too nice. Which feels like a weird thing for someone to justify their own bad behavior. You behave badly because that’s just what rich people do. >> Let’s talk about Becca and Jamie T.
The truth. No rich people with that level of wealth is that nice and sweet unless she’s faking it. Either she’s faking being nice or she’s faking being rich. These two things just can’t coexist. You know, real rich people are very straightforward to a point where it can come off as mean. You know, for me, if anyone tries to threaten me, I’ll be like, “What do you want? Cut the crap.
Get to the point.” And I never say, “Can you?” I just say, “Do it.” Instead of saying, “Can you bring me the water?” I just say, “Bring me the water.” There’s been so much speculation when it comes to Becca Bloom over what exactly is real, staged, and completely fake. Yet, regardless of the speculation, throughout 2025, as Becca’s career blew up, she was quickly accepted into the mainstream high fashion world as essentially a luxury influencer staple.
Becca was flown out for Bulgari jewelry shows and Chanel’s hot couture show in Paris. >> Come high jewelry shopping with me. >> Flew us out to Italy. We were escorted by their team through the Emerald, Ruby, and Sapphire rooms. Any pieces that caught my eye were brought to the private room.
Next, I tried on the Kronos Legacy Centaur. Finally, we were escorted to the private room to try on all the pieces that caught my eye. You see these clouds on the pendant? They were actually removable earrings, and you can wear them together. I wanted to show you guys this hidden treasures bracelet with a hidden watch and detachable earrings.
>> It reminded me of my childhood favorite book, The Rainbow Fish. with me to survive Paris fashion week as an introvert. We were promptly seated for the show, so they gave everyone a piece of wheat, which we didn’t really know what to do with. The show started promptly, and here are some of my favorite looks.
Apparently, wheat is the new bridal bouquet. >> She also modeled in the fashion brand Jay’s debut commercial for one of their designs known as the Promise Dress. [music] So, this was a great shoot because I got to shoot a superstar before they became a superstar, Becca [snorts] Bloom. It was a shoot for JD Dress Company. She works with a bluecollar mentality and it made for a good pairing because she respected my work ethic.
I respected hers. >> So, what was it about Becca Bloom’s Tik Tok and social media content that made her so alluring but so controversial? Becca Bloom’s most popular video is of her plating her cat’s food. The Tik Tok sits at over 21 million views. Becca makes her cat’s breakfast, which is a plate of salmon sashimi and quail eggs garnished with some salmon row caviar.
Her Scottish fold cat eats from a Versace charger plate that costs upwards of $3,000. Plate my cat’s breakfast with me. Oscar and I are actually eating from matching chargers this morning. Sushi grade salmon sashimi. Our chef also made Oscar this tuna bone broth blend. Some salmon row caviar for seasoning. I’m not going to put too much of it cuz I don’t want to overwhelm him.
Freeze-dried codfish, which I’m just going to sprinkle. Oscar’s not going to eat these, but for presentation, we have some edible flowers. Not happy staring at him eat. >> She also makes similar plates for her dog as well. >> Plate my dog’s breakfast with me. We’re eating for matching plates. Our base today is this chicken meatball cranberry mix. Happyy’s a huge fish lover.
So, next we have some wild caught salmon. Our chef prepared some A5 Wagyu with no salt. To top it all off, we’re going to put a little bit of bone broth. In a Tik Tok, Becca also bought expensive dog treats for her puppy to try. These are my dog’s favorite dog treats, and today we’re going to do a sidebyside comparison.
Dessert number one is this turkey cake with a little koiish at the top and 24 karat gold. Number two is this beef cake. It’s in a cute little Easter bunny shape. Number three is this lamb flavored pillow cake, which Happyy’s already sniffing. Becca Bloom also made a Tik Tok of going to a funeral for her friend’s goldfish.
>> My friend’s goldfish just died. So, I’m going to do a quick little OOTD as we go to her goldfish’s funeral today. Um, to pay my respects, I have this black trench coat on. It is stunning. It has these cute little bows on the side. I got it last fall at Chanel in Paris. For my bag, I’m wearing this um Kelly Kelly.
And then to my boots, I’m wearing Louis Vuitton and then Calidonomia tights. Hopefully, she recovers from this tragedy, but we will all be there for her. I mean, everyone loves an animal lover, and Becca Bloom is undoubtedly an animal lover. The main style of Tik Tok content that caused Becca to become so wildly known was her breakfast content, mainly because her breakfast habits were considered bizarre by many.
The biggest one being that Becca posted about using caviar as a seasoning. She also posted about drinking bird spit for breakfast. Some of y’all know this already, but I start every morning off drinking bird spit. This is what it looks like. We have some Hokkaido scallops that our chef marinated overnight.
Add a couple of those. We have a hard-boiled egg. Our fridge is filled with coconuts cuz they’re in season right now. And for seasoning, we have some gold sturgeon. In regards to drinking bird spit, I want to note that everyone has different culinary and cultural preferences. So, for people to make drinking bird spit into a weird thing in itself feels very weird to me.
Bird saliva is a premium delicacy in Southeast Asia with a lot of health benefits that reportedly has no taste. >> The Chinese have used [music] the bird’s nest in their cooking for more than 400 years, and it has an equally long history of providing [music] health benefits. From healthier pregnancies to stronger immune systems, people gain a lot of nutrients and health benefits [music] from eating the bird’s nest.
A species of swallows makes edible bird nests from their saliva, and there are places that reportedly sustainably harvest them. Because of what’s considered Becca’s unusual breakfast habits, most of Becca’s viral videos are simply her plating a meal. Mainly because her meals were so expensive and outside of reality for many humans.
Even Becca’s plates and silverware are incredibly expensive. The silverware that Becca uses is $2,000. And side note, I love how every video Becca takes the entire egg with the silverware out to show the audience. Otherwise, no one would probably know that she spent $2,000 on silverware. Though, I guess if I spent $2,000 on silverware, I would feel kind of silly unless I displayed it at every opportunity, egg casing and all.
And the Versace charger plates look like they’re anywhere from $400 to thousands of dollars per plate. And then Becca will flamm herself, taking large spoonfuls of caviar to use as seasoning. My breakfast with me. Our chef usually likes to do a combination of eastern and western cuisine. To add a little bit of caviar just for seasoning purposes.
To top that off, we have some caviar. Sturgeon kuga and two types of oetra. We’re going to add some on the side for seasoning. While Becca’s brand is quiet luxury, all of the actions in her plating a meal feel very performative to me personally. taking out the silverware egg, showcasing her charger plate, and then plating things everyone knows are ridiculously expensive, like caviar for seasoning.
Is that truly how Becca spends her days eating? There’s not one day where Becca is in a rush from her 80our work week where she isn’t eating leftovers straight from the carton. Are you sure? Becca also posted once a Tik Tok about buying an entirely new laptop to specifically fit a new laptop case that she thought was really pretty.
Okay, please don’t judge me for this, but I fell in love with the laptop case, but they don’t make it in my 15inch size. It’s only in 14 inch, so I decided to buy a new laptop today to fit that laptop case cuz it was just so pretty. I promise I’m not normally this extra. Rebecca will occasionally make Tik Tok videos with financial advice.
Here’s my unsolicited financial advice. Don’t buy a new laptop just to fit a laptop case you thought was really pretty. But anyways, let’s hear what Rebecca thinks us normies should know. Rebecca says about posting financial advice. I just want to show people that I’m multiaceted. I can talk about shopping and also finance and dating, which she said to the Wall Street Journal.
My biggest pet peeve is men gatekeeping women from certain industries, especially STEM and finance. She said that she wants to make that accessible to everybody. She also gives relationship advice utilizing financial language. One of my biggest pet peeves is when men gatekeep financial concepts by overco complicating them.
My dad always told me if you understood it, you wouldn’t need five paragraphs to explain it. First is a stock buyback. Speaking on STEM and finance and then showing luxury feels like a subtle way to say if you listen to my advice, you can have the life I have, which just isn’t true. Bottom line, because Becca was born into wealth.
And honestly, I’m not sure how helpful STEM and financial advice would be when it’s all condensed down into short form Tik Tok content. But maybe it could be inspirational. While personally speaking, I’m often cynical of inspirational content because usually it kind of just feels like it’s selling something to people more than it’s actually helping people because much of the content itself can feel very unrealistic.
Like usually there’s a little bit more to the story than can be conveyed in a 1 minute short clip. to be a little bit more charitable to inspirational content. Sometimes people are just stuck in a funk, especially nowadays, lost and unsure what to do next. Being able to realize a dream for yourself, maybe might help you get out of that funk.
And maybe seeing inspirational content can help you get there. Does there need to be millions of Becca Blooms in the world? No. Can there be millions of Becca Blooms in the world? Again, no. That would be impossible. So, I guess as long as people are viewing inspirational content realistically, knowing that they likely won’t become the next billionaire, because Becca would often showcase her expensive jewelry, jewelry brands took notice.
Like Bulgari taking her on expensive jewelry trips. >> Get ready with us to go to a Bulgar gala. I had two bags of Doritos on the plane. So hopefully this hair. >> Okay, so this is the final look. I believe we’re over 20 minutes late. >> It’s more like an hour. >> Okay, but we’re going to do a quick little OOTD.
I went for a little wet hair look. Let me know what you guys think. I never usually do this. For necklace and jewelry, it’s all bulgary. Dress is from George’s Hika. It’s this embroidered situation that I want to match the pink jewels over here. >> So, David made us these little espresso shots cuz the two of us never go out past 700 p.m.
>> That’s the truth. >> I need this for energy. Cheers. >> And Becca would showcase her new Bulgari jewelry haul to her followers. Unbox the most stunning piece of high jewelry with me. Done. Oh my goodness. This is how it looks on. Oh, look. It’s time for dinner. >> Throughout 2025, a big part of Becca Bloom’s content became her wedding.
>> Wedding dresses that I tried on but didn’t choose. >> Becca told the Wall Street Journal that she and her future husband David Palnol first met at Phil’s Coffee in Palo Alto. >> My fiance and I met at a little coffee shop in Palo Alto when he first moved down from Canada cuz that’s where he’s from.
My fiance and I had met right before co and have traveled the world since. On August 28th, Rebecca Ma married Google software engineer David Powell in an elaborate wedding on Lake Ko, Italy. So many blogs, news posts, and journalists wrote about this wedding. Overall, it seems the wedding was a viral phenomenon because Becca was posting about her entire journey from the lavish planning like the extravagant wedding invites with our designer.
It comes in this soft cream velvety box and when we open it, you can see a handdrawn gold foil illustration of our wedding venue, Villa Balbiano. Here is the RSVP and invitation card. And if we lift the tassel, it is our engagement photo shoot. Or the homes the almost newlyweds almost bought but didn’t.
Houses we almost bought but didn’t. For context, my fiance and I are getting married next month, so we’ve been house hunting for a while. So, this was one of the first homes we looked at. It was only 15 minutes away from my parents. We ultimately decided against it because we would have to drive up a scary windy hill up at night.
This was my favorite house by far, but the location was just too far away from the school districts we were looking at, as well as my parents’ homes. This is the view from the back. Our fortune teller said no cuz it was Lulu Chong, meaning that it’s directly facing the road. Location-wise, this house was perfect, but the architecture wasn’t really our style.
Side note, most people currently cannot afford to buy a home. The interest rate is so high as well, but good to know Becca Bloom and her fianceé had an array of options of giant mansions for the two of them to live in. She’s clearly flexing, especially since these are the homes that Becca was able to buy by the age of 26.
So, that being said, realistically speaking, even Becca’s financial advice isn’t something people should take seriously. She’s living in a completely different reality than most people. Anyways, Becca continued posting about the wedding events in real time, so everyone could watch things transpire and feel a part of this lavish journey.
So, I’m getting married at Villa Valdiano this August in Lake Como. In case you guys are interested in the venue for the 3 days, two nights, it would be 100 to 150K. Um, and that includes absolutely nothing. All leading to the final moment, which Becca’s audience felt a part of because they’d been a part of the entire journey.
As Becca and David became married, there was a colorful explosion over Lake Ko in Italy, which outdid most gender reveals. >> [cheering and applause] >> There you go. Oh, [music] and bloggers and news articles could easily write about all the details simply by scrolling through Becca Bloom’s Tik Tok.
Though a few major publications also interviewed her and did exclusive pieces centered around her wedding. The fashion of the wedding became a core component with a full write up in vogue. For the boat ride to the rehearsal dinner, Becca Bloom wore an Oscar Dearenta mini dress which resembled a pink and white flower. For the dinner itself, she wore a vintage Chanel high low dress with an ice cream cone detail at the center.
For her wedding ceremony, Becca wore an Oscar Dearenta gown with embroidered pianies, the unofficial flower of China, she told Vogue she paired the dress with white Chanel heels. Her wedding jewelry was Van Clee and had pieces starting from $400,000. Why was the wedding so highly advertised? Designer clothes, jewelry, and all.
My theory is people are becoming less interested in the advertisements and wealth of influencers and celebrities. The wedding industry is a huge industry. Usually advertisements spreads and most notably celebrity weddings help fuel the industry. Celebrity weddings have long been a launchpad for new trends in fashion, decor, and even ceremony styles.
For example, Sophia Richie’s 2023 wedding to Elliot Graange, which was highly publicized, fairly beloved, and introduced the concept of quiet luxury, a trend that focused on understated elegance and refined simplicity, which could have even been the basis for the eventual success of Becca Bloom and her wedding.
When everything now is currently on a downturn, writing about Becca Bloom’s lavish wedding could be a way to try and reenter fashion at a time when general interest in fashion and the ultra wealthy is falling off more and more. Or it could just be that love and weddings are an interest to people in general.
And personally speaking, what’s most interesting to me is how much Becca was praised for the decadence. All of it reflecting onto her personhood. Again, a total conflation between richness and righteousness. Bloom’s wedding is AI and you can’t convince me otherwise. You want to try to tell me that this is real life.
How about these hanging? I don’t even know what kind of flowers those are. Like I I’m in a different tax bracket. What even are those flowers? But are you kidding? Can we have a moment for the veil? Trust me, I’d be crying, too, if I were marrying an angel like Becca Bloom. Oh, and I do think it’s really important and worth mentioning that when Becca Bloom posted her official post of We Got Married was to Taylor Swift’s Long Live.
I wouldn’t be surprised if Taylor Swift were actually invited to the wedding. Becca actually mentioned, too, that the venue that she ended up choosing for her wedding venue is the same venue that Taylor Swift filmed Blank Spac’s music video to. So, yeah, Becca Bloom is also a Swifty. What is there not to like about this woman? and that this ethereal tablescape isn’t actually just taken straight from my dreams.
And then this dress that’s perfectly aligned with the theme of tablescape. It’s unreal. This simply has to be AI. They have to be photoshopped in there. She 100% had to have fake these wedding photos because how can this be real? Either way, congratulations to our internet billionaire big sister. >> Personally speaking, I feel like most people aren’t dying to know exactly what dress and brand of shoe Becca wore for every occasion of her wedding.
It feels like marketing to me. But on the other hand, many people who are putting together a wedding get inspiration from all over. And I’m sure if Becca never mentioned the brand of her wedding dress, etc., she’d be equally accused of gatekeeping the information. The write up of Becca’s wedding is beautiful. She writes beautifully and from the heart about her experiences in a way that’s genuinely touching, and the fashion and photography is unbelievably stunning.
Becca Bloom is undeniably beautiful in every single moment of her wedding. She speaks about the day of her wedding, saying, “Looking back, what stays with me most isn’t any one detail with the feeling of it all. Every forecast promised thunderstorms. And yet, against all five predictions, the skies cleared at the exact moments they needed to.
There was no rain during our ceremony or reception, only the kind that made everything more beautiful. A quick shower that refreshed the gardens, deepened the colors of the flowers, and left the air crisp. They say a wet knot is the hardest to untie. And that’s how our vows felt. Found, blessed, and enduring.
Our marriage, like that day, is one that beats the odds every time. Rain or shine, our love is strong enough to carry us through. The reception had to be moved indoors into a glass marquee due to the rain. That being said, some of the imagery is harder to see in such a beautiful light. Again, given the tone of the current times, as one article wrote, “At another event, guests dined at an over-the-top tablescape dotted with pink and green tapers that appeared set for Marie and Twinette.
A silk scarf in the same floral pattern of the tablescape matched the tablecloth. The views, of course, were worth a billion dollars. If social media was around in the 1700s, I know the guillotine would have never existed. You guys would have been all up in Marianet’s comments being like, “Queen, you’re literally queening literally under her fit checks in the chateau.
” And you would have been like, “Yeah, rich people who rich. You ate. We don’t. But it’s okay cuz you did. A literally Marie and Twinette styled tablescape during the times that we’re living in with such immense wealth disparity. And yet Becca Bloom is celebrated by many online as someone noble. I think that imagery speaks volumes.
When people did criticize some of the overt displays of wealth and Becca’s wedding, her fans flock to her defense. And some of the tactics they use to defend her are very odd. While I understand the aspect of this is Becca’s wedding, she can do what she wants, she can make the personal choices she wants, what is she supposed to do, get married in a potato sack to please the general public.
I also think that some of the tactics her fans use to defend her are very odd. The general narrative being poor is tacky and bad. Being rich is tasteful and good. Get rich simply through not spending money on cheap things. I need everybody who has anything negative to say about Becca Bloom’s wedding to just shut the up and realize that she does not care what you and your $50 in your savings account think about her wedding.
Like, just because you have the funds doesn’t mean you need to spend it on stupid. Why do you think she has the money? Because she doesn’t spend it on stupid she doesn’t need at her wedding just to appease people who could never even fathom having that much cash in their life. Like, I truly How are you going to sit here and complain about a wedding that you in a million years could never attend? I just I think it’s hysterical.
Anyway, congrats, Queen. >> On top of all of that, Becca’s wedding was sponsored by beauty brands. >> Imagine being a billionaire and still using your wedding as an opportunity to do a brand deal. >> Becca Bloom’s wedding overall feels well, out of touch, simply put, but at the same time, that might not be accurate.
There are hundreds of thousands, millions of people watching her content and celebrating her. So, is Becca simply in tune with what people want to see? are the people complaining that this is a shameless display of wealth, the ones that are truly out of touch. Now that Becca and her husband are married, they post about their relationship dynamics in their marriage.
Some of which can be unrealistic for some, like long-term investments during this time isn’t feasible for many. But a lot of the relationship content is positive overall in my opinion and a good message for people to see online for how even in a relationship with really wealthy individuals, they still manage their finances and spend quality time together, ensuring the emotional well-being of one another.
>> Things in our marriage that just make sense. I’ll go first. We never talk negatively about each other in front of other people. If I have something to say, I’ll say it to his face. >> Okay, me next. Once a week, I’ll sit Becca down and compliment her for an hour straight. >> I do enjoy our compliment hour.
>> I’m very lucky to have my own finances, but in our relationship, David pays for everything. >> But isn’t that the bare minimum? Cuz your time is really valuable. >> In the past, when he’s wasted my time, I’ll send him an invoice. >> Who does that? >> I do. >> Speaking of finances, I pay all the bills and do our long-term investments while Becca’s focused on the short term.
>> Yes, I do all of our options as well as our real estate portfolio. So, if you know Becca, one of her love languages is gift giving. And I try to give her a gift at least once a week because she’s a star. >> Star. >> So, how did Becca Bloom become an online phenomenon and so quickly? When looking online, you can see a huge influx of positive, possibly PR articles, a very positive Wikipedia page about Becca, and tons of positive comments.
While that’s great and all well positive, the influx seemingly came out of nowhere. All in the course of a year, the Becca Bloom online persona that Rebecca Ma encompassed developed a huge online following, tons of adoring fans, and a lot of PR writeup articles gushing over her favorable content and lifestyle choices.
But on the other hand, within a year, Becca Bloom also accumulated her fair share of controversies. One notable beef was the billionaire on billionaire beef between Becca Bloom and Jaime. Fellow socialite with a billionaire family from the Netflix show Bling Empire. >> On today’s episode of Rich People Who Richright, we have Jamie Shia.
Jaime is a model, a socialite, a businesswoman. She was on Bling Empire and she is the daughter of a billionaire. Her dad is the CEO and founder of Silicon based cyber security company Forinet. Let’s talk about Jaime’s business, though. She owns Jamie Eats, which is a dessert company that specializes in cookies with very intriguing flavors.
Now, when it comes to Jamie, fashion is basically her middle name because Jaime is going to be dressed down in designer. And I mean dressed down. She is loved in the fashion world. So much so that L Roach comments on her posts and he’s also styled her in the past. You can expect a few things from Jaime. A, she’s always going to be at some sort of fashion event or show.
B, she’s going to be traveling and making a fashion event or show of her travel outfits. Or C, she’s shopping and buying extremely gorgeous luxury goods. Jaime Z made social media insinuations that she knew some gossip about Becca Bloom. Both Becca and Jamie were from the same area. Let’s get dressed to go to a dedication ceremony at Stanford to celebrate a building that my family donated.
>> And essentially, Becca was not who she was pretending to be online. So apparently there’s beef between Becca Bloom and Jamie Shia. And yes, [music] it is that Jamie from Bling Empire Crazy Rich Asians. Jaime’s been throwing shade, calling Becca’s luxury lifestyle fake and teasing that she’s got tea on her that would shock everyone.
But to this [music] day, she has not spilled anything yet. And in this post, she admitted that she doesn’t even know Becca [music] personally. She just heard things from mutual friends. So unless I see some concrete evidence here, sounds like she’s just [music] bluffing to me. As a girl girl, let me just say that there’s plenty of room for two rich Asian girls on the internet.
Okay, personally, I love how Becca does rich. She’s authentic. She’s [music] true because at the end of the day, you cannot buy charisma. I also grew up in the tech circle in China. And I’ve always knew about [music] that family and always looked up to them. So, I can vouch for Becca. Now, Becca hasn’t clapped back yet, [music] but if I had to guess, this is how she would respond.
When someone can’t control you, they will try to control how others see you. >> And [music] as a life coach, here’s my take. Toxic people can’t really handle authenticity. They see kindness as weakness. [music] And when a woman like Becca rises in wealth and influence and literally blooms, she attracts both butterflies and flies.
Some women will see her light as power and currency. They will try to provoke her in order to dim her light. They’ll push buttons, poke, and prod trying to get her to act out of character so that they can flip the script on her and feed off of her fame. So, props to Becca for not engaging, protecting her peace and keeping her power is a true ultimate flex.
After receiving social media hate, Jaime posted a story that read, “Welcome to season 2 of the show you all created. Just so you’re clear, the version of me you made up in your head isn’t my responsibility.” For the record, this didn’t start with me. It just started when the super fans crossed a line, showing up in my comments to compare, tear down, and pit creators against each other. I responded.
That’s called having boundaries, not starting beef, especially when I actually know the real story behind the Tik Tok fantasy. You attack and bully anyone who breathes the same air. Then keep swinging when someone finally claps back. I’ll be nice if you’re nice. Simple as that. But if you’re mean, don’t act surprised when I match that energy.
I’ve got the receipts. But since I’m the mean girl, I’ll be mean and hold off for now. Watching all you brainwashed fanatics worship a Tik Tocker has been entertaining. Then again, bees don’t explain to flies why honey is better than sh. So go ahead, keep blaming me. Keep making content and comments based on nothing but delusion and your own assumptions.
Everyone jumping in is just clout chasing, trying to insert themselves into something way out of their tax bracket. She’s not even the problem anymore. It’s all of you unhinged fans acting like you’re in some Tik Tok version of Scientology. Relax. Also, the whole team this, team that thing is giving middle school gym class. Are we picking sides for dodgeball? Grow up. This isn’t a sport.
The truth always comes out. Until then, I’ll sit back, relax, watch a movie in my IMAX theater, and let karma handle the bullies. I may be a bitch, but I’m not fake, and it’s okay. Some of you don’t like me. Not everyone has good taste. Personally speaking, I just don’t trust this sort of internet drama when it comes from seasoned reality stars and sizzles off, never leading to anything real.
People who’ve been online for a really long time or in the reality show game know how to manufacture drama really well. So, I usually don’t take it seriously until obviously they make concrete statements as opposed to vague insinuations or they follow through on their threats. While calling someone a clout chaser feels very antiquated at the moment, the online beef between Jaime and Becca started when Becca Bloom was blowing up online.
So to start beef with her at that exact moment feels a little calculated and in a cloutchasery way. That being said, as Becca Bloom gained more and more followers, people began to grow tired of the overconumption aspect of her content. The blatant showcasing of her affluent lifestyle. the people that support her, her 4 something million followers, they don’t understand how much a billion dollars is and how long it would take somebody at a millionaire status to acquire a billion dollars.
So, if I made a million a year, it would take me a,000 years to make a billion dollars. It is very unethical to acquire a billion dollars. But she is currently on social media flaunting her hundreds of thousands of dollars worth of jewelry and purses and vacations. Essentially, Becca Bloom makes this content not for other rich people to watch.
It’s not appealing for rich people to watch another rich person being rich. She makes this content for people who are not rich to look at what it’s like to live a lifestyle that they will probably never live in their lifetime. To see the unattainable. She knows other rich people aren’t consuming her content. She knows that content isn’t enjoyable to other rich people.
She knows that she’s flaunting it to poor people and that is who is going to eat that up. >> Some of Becca Bloom’s overt displays of wealth inevitably garnered controversy as the country, the world is spiraling further and further into wealth inequality and Becca continued to showcase more outrageous ostentatious displays of her wealth.
On September 13th, Becca Bloom uploaded a Tik Tok featuring her unboxing a huge or designer haul. Some estimated Becca Bloom’s shopping spree to total $200,000. Got to stay hydrated for the amount of cardio I’m about to do. These massive designer hauls, because they’re so outside the everyday lived experience for so many individuals, will sometimes inevitably get views because it’s just extreme content.
People will be curious and want to see how other people are living, what these designer brands are selling that makes them so expensive. whether the viewership comes from people who are supportive fans or from those outraged by the influencers somewhat careless attitude. But what seemed to happen recently is because there’s been such a flood of content that’s essentially overconumption, people posting boxes and boxes of designer hauls that are hundreds of thousands of dollars.
Huge PR unboxings showing new makeup hauls that’ll take them a year or years to work through, but they’re uploading it with such frequency, posting it to their followers. The general audience has grown tired of this as social media has become oversaturated with overconumption. It’s not new, extreme, or different anymore to peique people’s curiosity.
And what’s happened instead is people have become tired of seeing this sort of content, especially when it’s in the face of economic downturn. Instead, the influencer has become glaringly tonedeaf as there’s become a mismatch with their content and the lived reality and experiences of the people who are viewing it. And yet, what actually upset people the most when it came to Becca Bloom’s content was a video she posted speaking about equality.
In the video, Becca says, “Here’s what men don’t understand about equality.” >> Here’s what men don’t understand about equality. You think equality means splitting the bill. Women live in a society where equality has never existed in the first place. Women still only make 80% of what a man makes for the same full-time job.
So, when you ask for a 50/50 date, know that her 50% costs more of her income than it does yours. Second of all, women pay more just to exist in the dating world. About $400 a month just on grooming and beauty. And that’s not because they want to spend more. It’s because they’re held to the beauty standards that men built and judge them by.
Not only that, women carry safety risk, too. They are two to three times more likely to experience violence from a date. Men love to talk about equality, but not the part where you have to send your locations to your friends and carry safety weapons in your purse just to go to dinner with you. Here’s the irony.
Men only remember the word equality when it benefits them financially, not when it comes to wages. Not when it comes to safety. Not when it comes to emotional workload. Not when it comes to the cost of beauty. Not when it comes to the social scrutiny women face on a daily basis. But suddenly, suddenly you want equality when the bill hits the table.
Equality isn’t identical treatment. Equality is balanced responsibility. And until society becomes statistically equal, you cannot cherrypick equality only in moments where it allows you to contribute less. So yes, my husband pays all the bills. And yes, I think that’s the bare minimum. While many would definitely view Becca’s video at face value and think, “Well, she’s not wrong.
” At the same time, when Becca Bloom was 26 years old, she was looking at various mega mansions to buy, and she wants to tell us about equality. Let’s really listen up. Becca Bloom definitely knows a lot about equality. Other creators have pointed out that Becca’s statements on equality seem hypocritical when she benefits from wealth disparities and inequality in our current system.
All that’s fine and great, but then my mutual on here, Bridge on Film, who has a great account everyone should follow, made a video of her typing a comment that said, “Can we keep this energy for equality by asking your billionaire family to distribute their wealth for equality?” >> Becca Bloom commented on my Tik Tok, which is great.
I want discourse because she posted a video talking about equality, and I just think the elephant in the room is that you’re a billionaire. So, what do you know about equality? All I commented saying was that, “Hey, can we have the same energy for equality and talk about redistributing your billionaire family’s wealth?” And apparently that’s a cyber bullying comment.
But let’s talk about how men should pay for dates, not why most people can barely afford to go out right now in the first place. >> Reason why Becca Bloom’s take about equality fell short is not because what she said was wrong. The aspect of her criticizing a system that she fails to acknowledge where she sits in, especially when she stated that you can’t cherrypick equality while she use it in moment that allows you to contribute less.
Her direct critic of patriarchy was valid. Unfortunately, the way that she centered this conversation was more about where she sits within capitalism, actually bringing nuance, intersectionality, and actually addressing this subject with complexities. >> The thing is, maybe this is just me speaking, but it does feel kind of silly to point the finger at Becca and say all of this is Becca’s fault.
Even if Becca were to try and give away all of her money, which is really her parents’ money, so she wouldn’t really even be able to do that. While it would make a big impact, it would make a small overall dent. At the same time though, Becca has a large platform where she’s constantly showing off her wealth, yet never really addressing the systems in place that allow her to have so much while others have so little.
And it seems like while she was making that content, a lot of that flew under the radar until she wanted to bring up the topic of inequality. >> Do not take kindness and affectation for empathy because rich people will just never be on your side. The comments under Becca’s videos became more and more critical over her displays of wealth.
>> You can really tell that Becca Bloom is in the trenches right now because if you watch her latest like get ready with me breakfast video, the tides have just changed. Like the comments are absolutely passing the vibe check. Like people are not having it. Like her thousands of dollars like utensil holder, her thousands of dollars utensils.
It’s so interesting to watch because it’s like you can’t make her type of wealth relatable, but she desperately wants to be related to, but it’s just not relatable to show like $100,000 of wealth in a video where you’re just like eating poached eggs. And something truly has changed because the people that are like, well, this is the right way to rich, like they are silent now.
Because even people who are kind of glamored by the idea that, oh, maybe one day I’ll be able to spend $100,000 every time I eat breakfast. Like, maybe I’ll be able to eat off a plate that could like pay for my mother’s cancer treatments. Like Arkansas and Nebraska might be going bankrupt. Like people are losing their jobs and the spoon that she’s eating a poached egg with can pay for your rent for a month. Like a spoon.
Because when the only thing you have to offer to people is like an open window for people to like smell the bread baking in your ivory tower and people can’t even afford crumbs at the moment. And after Becca chose to come to the Tik Tok platform and have a conversation about equality, she would respond to creators who brought up her family and her wealth, saying, “Well, don’t look at that.
That’s not what we’re talking about here.” >> Imagine being the the child of billionaires. And then every time that your Tik Tok comment notification goes off, your heart goes a flutter with anxiety or rage. Imagine caring that much. It proves the point which is that at their core hyper rich people are a almost insatiable like mentally unhealthy level of greedy cuz it’s not enough that she has every Birkin bag.
It’s not enough that she has a chef that makes her breakfast with caviar every single day. She needs everyone’s love and adoration too. She can’t just have it all physically. She needs it all mentally and spiritually too. And that essentially created a striand effect. The more she tried to divert attention away from her wealth and her family’s background, the more people started to pay attention to it.
the veil of goodwill surrounding Becca Bloom and the way that she did rich right began to completely disappear. That being said, there was a content creator who did have valid commentary when it came to the criticism surrounding Becca Bloom. If you’re triggered by her content, because it is triggering during the current climate to see a billionaireish flaunting her wealth, you can block and ignore her content, which is probably the better thing to do engagement-wise.
Anyways, while I do understand where people are coming from because I too do not come from money, I also think that it’s very much a choice to watch anybody’s content. Like, if her content triggers you that bad, hit block or not interested and just move on. As much as Becca Bloom may symbolize many things, that does not mean she deserves hate comments or general mean things sent her way.
Silence is truly the best way to protest someone’s actions online. Unless, of course, your intent is to directly harm their mental health. Since the backlash over Becca’s well wealth and her inability to have a dialogue about inequality when she or her financial position may be the things viewed infavorably, it seems that Becca took some criticism in.
Through the holiday season, she began posting more about her charitable acts. Most notably, Becca posted twice about going angel tree shopping. Angel trees are a longtime tradition that recently went viral on social media, where you can buy a kid’s wish list from Walmart or Salvation Army. We just got off work. We’re going to do some more angel trees.
>> There they are. >> The store is about to close, so we don’t have much time, but we have a 2-year-old girl, a 5-year-old girl, and a 13-year-old boy. Our 2-year-old girl wants a tricycle. We found it. >> We have this bird, too. >> Yay. >> The big box. >> We got her some Hello Kitty socks. >> Hook boxers. >> After Becca posted about this, someone said, “This is exactly the type of content I want to see from rich people.
” And that’s a positive redirection, as most people couldn’t afford to charitably give the way that Becca did. As tonedeaf as Becca’s initial statements on inequality were, and as tonedeaf as most of her content is, I could also see where the backlash over her inequality Tik Tok video could end up in a general negative effect.
If a rich and affluent Tik Tocker tries to lightly talk about inequality and they end up receiving backlash because it ends up only shedding light on their own privilege and all of the inequality that they’re not talking about at a point in time when a lot of people are struggling. Well, to that influencer, it may only make them not want to further talk about inequality in the future.
Knowing all the backlash they’ll receive when they do so, it may cause more and more of the same divide, which seems to be what happened. Becca went further and further into posting about her wealth once the backlash subsided. During the holidays, when SNAP benefits are removed, when people are living paycheck to paycheck, the prices of essentially everything being raised, Becca Bloom remained completely silent on any prominent issues, and continued to post her usual affluent content.
While it can be hard and really scary to talk about the issues happening in the world right now, and inevitably you’ll always get backlash, I do notice that when prominent influencers talk about the ways in which people are suffering, a lot of people do listen. If someone like Becca Bloom, who is so wealthy, she uses caviar as seasoning or to talk about wealth inequality currently happening in America, that would probably speak volumes.
Instead, Becca went back to talking about the privileged ways that her and her family spend money on Christmas gifts. Recently, Becca Bloom posted a Tik Tok with her husband sharing their controversial holiday traditions, which included separate Christmas trees for all of their pets, including their fish, and wrapping their Christmas presents in silk.
>> Holiday traditions in our family. My mom sets up a Christmas tree for every pet in our household. So, we have a tree for our dog, a tree for our cat, and a tree for our fish. And they each have presents underneath that. >> Becca and her mom have their presents wrapped in silk. Insane. >> It’s more environmentally conscious that way.
This way, we reuse the wrapping paper every single year. And you can also use it as a scarf. >> That’s quite the rationalization. >> Becca Bloom’s Christmas haul. And before you guys call me a hater, 100% I agree. I hate this. You know, at a time where people across the world are experiencing genocide, can’t afford their groceries, watching someone get a million dollars worth of gifts is a lot.
But I’m also thoroughly confused by the comments that are like, “She riches correct.” Trigger warning. I know rich people. They’re they’re cleaning the ocean. That is how you rich correctly. Do you guys remember when rich people would like build libraries? Why is Rich incorrectly now your cat gets a caviar bowl? While influencers are not to blame for everything happening in the world, they do carry a lot of well influence.
With a following comes power and with great power comes great responsibility. Does Becca Bloom ultimately have a responsibility in how she showcases her wealth? We cling on to the rare stories of success. I mean, that’s the same reason why so many people buy lottery tickets, right? All we hear about in the media are these success stories.
So, the next time someone justifies their logic by saying, “Well, it worked for me.” Let’s pause. Because one story might not mean it’s a good idea. Got to stay hydrated for the amount of cardio I’m about to do. Get ready with me for the smell couture show. So, I wasn’t going to buy anything.
I stole some more gifts from under our wedding tree. unbox my dream bag. While so many influencers have been exposed for being frauds, liars, charlatans, there are other influencers who offer a deeper truth of the world we’re living in and the state of our society. Okay, I don’t I don’t really know how to start with this.
I don’t usually talk about this kind of stuff on here, but can we talk about how hard it is to be poor in America in these days? I know that people have it far worse than a lot of people and I’m grateful for what I do have. Don’t get that twisted. However, I do not have a car currently. I do have the means, however, to go buy groceries or food.
But I’m in a food desert, so that means Dollar General is my option. So, yes, I walked 2 and 1/2 miles with a backpack and an Aldi’s bag. Like I’m not I’m not kidding, folks. Like it’s right here. Okay. People have it hard. Not just me, but everybody. Everybody has it hard right now. No one’s thriving. I don’t know anyone who’s thriving.
So, you know, maybe check your judgment at the door. Don’t look down on people and don’t judge them. >> Ultimately, what does Becca Bloom represent and why did she become so famous in the year 2025? And that’s all for today’s video. Thank you so much if you made it all the way to the end. If you made it all the way to the end, comment your favorite seasoning since I’m sure most of us don’t use caviar for seasoning.
If you made it to the end and you haven’t subscribed, don’t forget to subscribe and like this video if you liked it. I hope you enjoyed the video and thank you so much for everyone who’s been just so supportive and positive recently. It’s really meant a lot to me and I hope you’re doing well. I’ll see you in the next video. Bye. >> [music] [music] [music]
