The D’Amelio Family FALL: BAD Business and Exploitation – Ty

Hey guys it’s Charlie and I’m super excited to be sharing with you my first ever YouTube video on my YouTube channel all I know is what anyone tells me to do dictating every decision I made through what other people said I was only surrounded by a bunch of adult in a world that is as cruel as it is deceitful tragedy is ignored in pursuit of a happy mind those who seek more Venture beyond the thing they Venture in to the V one day you could be a regular kid and the next a dog the reigning first family of social media how much money the

demilio family RS in every year Grand deals acting gigs such as tomagotchi Dunkin Donuts and Hollister pay Charlie hundreds of thousands of dollars along with the parents that leech off their daughter sucess I know they’re going to look back on this ride as it being incredible he went home and cried all night I don’t even know if I want to do this more like this is mess down in tears on Insta live welcome to the  volage from over 150 million followers the business failure and a brand Nightmare how does an influencer brand

collapse this catastrophically how are you going to have 56 million followers and only 85 comments having 58 million followers and only 7,000 likes is crazy at the court their businesses had no soul they look like sellouts just because you have millions and millions of followers does not mean people are going to want to buy from you it’s the rise of social media the celebrity status has drastically changed demilio show in just a few short years our next guest went from social media stardom to building an empire as

one of the most famous families in the world please welcome back the demilio family Mark Heidi Dixie and Char good to see you guys a curse I personally wouldn’t wish on anyone I have had a lot of issues with anxiety I used to have like 10 to 15 huge panic attacks a day oh my God she’s so musty I’m like shut the up like stop there are incredible things that I get to do and get to learn and get to experience but it’s not what I thought it was as the Pussycat Dolls say be careful what you wish for you just might get it often times those who

search for fame think it’ll be the answer to all of their problems but those who are famous while talking about the privilege that it does grant them also often talk about how isolating of an experience it is I I don’t think you could ever truly be prepared or made for this the daughters of the demilio family Charlie and Dixie demilio became famous through the platform Tik Tok they became known worldwide practically overnight when they were just teenagers and all of a sudden managers producers industry experts and worst of all their own

parents became massively involved Charlie and Dixie’s Tick Tock brand Mark you started a Sho line and snacks aside from the show what’s it like as a a family you know controlling and working this business here but there have also been many consequences to this overnight Fame backlash controversy burnout and mental health issues I used to have this thing that not a lot of people know about and I don’t know if I’ve ever like really talked about it but it’s called triotel Mania and yeah my panic attacks and anxiety attacks would make me pull

my hair out it can be a dangerous greedy cruel world for vultures Circle the vulnerable what’s going on I’m so and at this point as a viewer I’m just thinking enough is enough I mean an overarching theme since season 1 has been Dixie being overworked and while she reveals that she has pmdd I think that since January of 2020 both of these girls have been going non-stop partly due to their own Fame and the other part being their manager forcing brand deals on it and if you let them pre upon you the delicate social media startom that

you built for yourself and so easily collapse this may just be the story of what is happening to the demilio brand and why recently it’s been falling off and failing now it’s no secret that the era of Tik tokers being the most talked about thing in the world is kind of over Hello friends and internet acquaintances welcome or welcome back to another video on my channel covering controversial internet figures if you like those sorts of topics then don’t forget to subscribe and if you like this video then don’t

forget to give it a like if you want to harle and Dixie demilio had a very unconventional rise to fame but before we cover the demilio’s rise into Fame and how Charlie and Dixie’s parents got involved in their success and their brand let’s talk about a sponsor for today’s video I almost signed up for the same streaming platform twice using a different email account because I forgot I already had an account with them luckily I was signed up with rocket money and was able to notice it before spending weeks or months stupidly paying

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money today go to Rocket money.com Cru worldhappy mind or click the link in my description and get started for free  free Charlie deia was the first of her family to download Tik Tok all the way back in 2017 when the platform was pretty relatively unknown after its parent company bite dance spent nearly $1 billion to purchase the app musically Harley do IA wouldn’t upload her first Tik Tok until March of 2019 it’s crazy I think back to growing up and I literally always was filming myself I have videos of myself and I was like must been six

on my big computer in the house just dancing for hours Charlie’s first Tik Tok on her page is a pretty typical Tik Tok for a teen of her and her friend just lip syncing to a random sound bite hey did you know one out of three hoes are mad for real well I’m not mad I’m not mad either soon after Charlie started uploading casual Dance videos that she filmed in her bedroom Tik Tok dance routines became a really popular Trend especially among young teens and Charley had a leg up maybe literally as Charlie grew up as a trained dancer were you

always into dancing and just I’ve been training and dance since I was three I actually started competing when I was five this app it’s just like perfect no dance has been a part of my life life since ever she began dancing at the age of three and practiced dance competitively I was always super into dancing I used to train sometimes 7 days a week being a dancer my entire life it wasn’t like I decided I’m going to do dancing on Tik Tok a lot of people think that Tik Tok dances aren’t that hard or complicated but honestly when I’ve seen them they

look pretty challenging to me if you can do a Tik Tok dance that’s impressive credit to you for for even possessing the basic coordination skills that I clearly lack Charlie described her life before Tik Tok as being very normal I would go to school go to dance do my homework and go to bed it was pretty much like every other teenager’s life but this aspect of Charlie’s content was seemingly what made her so popular the fact that other teenagers and young people on the app could watch her content and relate to her Charlie also

talked about in interviews how she kept a vision board in her room with photos of Jennifer Lopez who she wanted to dance with since she was 12 years old and me J in July of 2019 on her way to dance class Charlie posted a side by side or duet Tik Tok of her following the choreography of another Tik Tok user named move with joy want to do a dance challenge but don’t want to spend the next week of your life learning intricate choreography I made this for you here we go step step Flip Flip shoulder shoulder hip hip hands go up

hands go down move your booty all around when Charlie posted the video she only had seven followers at the time the video picked up in the algorithm while Charlie was at dance class and when she checked her phone after class all of a sudden she had 2,000 followers and things got pretty interesting from there welcome to the gramy Fashion Week Europe Milan Japan kids T Awards let me ask you Charlie you once wrote about yourself don’t worry I don’t get the hype either you have over 150 million followers do you get the hype yet I

mean no hi nice to meet you you said you’re a child not anymore now you’re a brand mom Heidi remembers weeks of Charlie waking up to hundreds of thousands of followers a day so when when you see this going on and you can obviously recognize like there’s some massive attention going do you do you immediately say like okay like we got to start thinking about how this is going to affect her life or do you or you kind of like let’s just see how this plays out well I mean Mark and I are pretty Savvy with social media and using it as

business and and and how to grow and so we recognize that this shift is Major and it’s happening and so you know what happened was people were starting to reach out they wanted to manage her this and that most of Charlie’s content features her dancing to trending songs  and as her dancing videos gain traction she quickly amassed hundreds of thousands to millions of followers this wasn’t something that I was asking for looking for a lot of my journey was everyone telling me that I didn’t deserve it why am I where I am I don’t

do anything special I’m not different than anyone there’s millions of people that would probably be better at my job than I am but somehow it’s me the best explanation for Charlie’s virality could have possibly been her youth appeal and her relatability Tik Tok classified more than a third of its user base in the United States as under 14 years old meaning there’s a massive amount of users on Tik Tok who are children and who do children want to follow other children just like in the Disney era children wanted to look up to Disney

stars you know or I guess what did you think it was about Charlie’s videos that you know was so appealing to people why do you think people started freaking out yeah I I think just the fact that she let people into a normal teenager’s life in her bedroom I say it all the time one of the first things we would say is don’t you want to make your bed or clean up a little bit and she was like no dad this is what everybody wants authentic in October of 2019 Charlie gained even more exposure and internet virality after performing a dance called the

Renegade the K camp song Lottery videos where Charlie would perform Renegade blew up massively so much so that a lot of people incorrectly credited Charlie as the one that created the Renegade dance for months Charlie posted videos performing Renegade with friends and fellow content creators like David do Charlie quickly after created other social media platforms outside of Tik Tok like on YouTube Instagram and Twitter for the first couple of months Charlie’s YouTube channel was really successful and racked in millions of

views hey guys it’s Charlie and I’m super excited to be sharing with you my first ever YouTube video on my YouTube channel just kidding hey guys it’s Charlie and I’m super excited to be starting off my YouTube channel with my first ever YouTube video about my meet and greet tomorrow the children were loving Charlie demilio around this time Dixie dilio Charlie’s only and older sister having witnessed her younger sister’s internet stardom joined Tik Tok and began posting  regularly though Charlie grew up dancing

Dixie did not share the same passion Dixie did competitive BMX racing in track and field did you know that Dixie was a sick BMX biker ranking fifth in the nation as well as performed in shows like The Little Mermaid Aladdin and Cinderella initially Dixie thought that Tik Tok seemed embarrassing I used to think Tik Tok was the most embarrassing thing in the world however as Dixie’s younger sister became massively famous on the platform her perspective on the app began to change every conversation was about Tik Tok oh my God Charlie has

100,000 followers oh my God she has 200,000 I said I’m done if Charlie Hits 1 million followers I’ll start posting because I’m done being left out like this my sister started posting I was like you are so embarrassing like what are you doing I don’t know how Charlie blew up it’s crazy I mean we think about all the time I’m like Charlie Charlie deil Dixie really would just primarily post casual videos of herself because whenever Dixie would try to dance in a video viewers would point out the difference between her sister’s dancing

abilities and hers which she didn’t grow up as a dancer so of course she wouldn’t be as skilled as her sister something that I personally find to be very strange about the story of the demilio family is that shortly after Harley demilio and her sister Dixie started to become famous through Tik Tok her parents decided to join them and create Tik Tok accounts Charlie and Dixie’s parents Mark and Heidi demilio created their own separate Tik Tok accounts that only Garner attention because of their daughter’s internet Fame their parents

have been featured in their daughter’s content and tagged virtually creating social media Brands off of their daughter’s Fame and I just find that a little bit weird is it just me just personally can never never imagine my parents or any of my friends’s parents that I know creating social media accounts off of their children’s success and advertising themselves it’s just interesting you know it’s been so cool for people to find communities for such Niche things that they didn’t even know existed so like even from like my Tik

Tok to my mom’s Tik Tok or Charlie’s or my dad’s it’s all different from what we see this is where Mark demilio Mar Mark becomes a very interesting character in the story of Charlie and Dixie demilio Dixie claims that their father Mark has drilled into the two daughters to always be focused on building a brand from a young age the biggest thing our dad would say to us is to protect your brand and how are you going to grow that I think this started from our childhood the biggest thing our dad would say to us is protect your brand protect your

brand and like my dad was just always really good at kind of looking at long term and setting us up for Life instead of just like make as much money as you can with your 15 like seconds of Fame I understand a dad wanting to teach their children business but to drill into somebody from their childhood to be focused on their brand and their future and building a brand constantly interesting so from the very beginning that Charlie and Dixie became popular on Tik Tok their father Mark has been extremely involved in building their

influencer brands well that but I’ve been involved with Brands and I have a lot of friends that do licensing so I picked up the phone and called and said is this a business yet like yeah and early on we had people record companies and record Executives getting in touch with Charlie directly and Heidi tells a story that Charlie came and said to Heidi hey this guy wants to give me $100 to do uh a dance to his song on Tik Tok yeah I was like that’s not real what me and it happened so it started off with just these small little deals and

it has escalated in something massive and the parents Mark and Heidi have been involved in building their own Brands as well off of their daughter’s success you are the queen of Tik talk like y’all are the reigning first family I feel like of social media Mark demilio has over 10 million followers on Tik Tok and he posts a lot of random day-to-day moments online as well as throwback content of Charlie and Dixie when they were  younger the mom Heidi also has over 10 million followers and seemingly tries to

post a lot of advice videos for moms as well as glamorous Vlogs of her lifestyle now that they’re rich and famous from their daughter’s Fame and by November of 2019 the demilio brand was growing fast Harley demilio had over 5 million followers and Dixie had almost reached 1 million the sisters started to collaborate with other Tik Tok influencers and traveling to La so this quickly became a full-time job for them when they were only teenagers even though they still remained mostly based in their home state Connecticut around

this time influencer Chase Hudson and YouTuber Thomas Petro were brainstorming the idea of a Content house where people could all live in the house and create content together this eventually became known as the infamous hype house Harley and Dixie demilio would appear in some of the hype house content were considered some of the most popular popular members of this collaboration group Club something like that there are a lot of huge Tik tokers in the hype house right like isn’t like Charlie demilio Dixie demilio Addison Ray aren’t

they all in the hype  house while the hype house was branded as just a bunch of popular Friends making content together in reality it was a business a bad business that failed like most things that influencers seem to do and that the demilios ultimately decided that they were better off without probably realizing that the Hy house needed them more than they needed it I guess I haven’t been keeping up with all of the latest news on the hype house but I didn’t realize that like everybody who is really popular has

already left the hype house which is to be kind of expected with content houses I mean that’s kind of how it goes right they get really popular everyone in it gets really popular and then realizes wait I don’t need to live in a house with like 16 other people and so they get their own house the hype house started as a place for a new group of Tik Tok creators who became friends to create content together a representative for Charlie deelo said when they ultimately decided to leave the house stop being associated with it Charlie

and Dixie were a part of the group and they created content with their friends at the house when they were visiting LA from Connecticut when the hype house started to become more of a business they stepped away from that aspect but haven’t stepped away from being friends with the members in the house shortly after unhype themselves the sisters moved to their very own $5.

5 million La Mansion also this is only what less than a year into Charlie and Dixie’s social media Fame and they’re buying a $5 million mansion don’t do that don’t don’t do that if you happen to find yourself becoming Famous online overnight please save your money do not be buying Mansions right away at the very end of 2019 Charlie signed with the management company out shine Talent before the demilio family collectively signed with United talent agency United talent agency is one of the biggest talent agencies they work with social

media stars like Alex Earl and Emma Chamberlain and have also signed a ton of high-profile movie stars at the time by the end of 2019 Charlie deo’s Tik Tok had grown to nearly 18 million followers and she was gaining around 200,000 followers today Dixie had over 6 million followers Mark had 1.

5 million and Heidi had 600,000 so the entire family signed with the talent agency not just the daughters who were the ones that were really blowing up or receiving most of the social media attention nope everyone signed with the Talon agency that’s awesome when you signed with UT you did like the whole family package like we’re you’re taking not one of us you’re taking all of us imagine you get so social media famous completely unexpectedly and you get an offer to sign with a famous agency your parents are like what about us so what are some of like the

components that went into deciding utas for us so I think first of all Charlie was 15 so there was no way we were going to let her come to La by herself so we were coming as a as a family and what was interesting about UTA is they started to dive into my wife’s numbers and my numbers and and Dixie’s numbers they’re the ones that said hey we think your family has something hii’s growth although Charlie is exploding Heidi’s growth on Instagram is incredible Dixie is someone that we think could could be big and S ask about what our interests

were talent agencies can also at times provide input on how to handle different public relations crisis if they have experience in navigating controversy and negative publicity which Charlie needed just weeks after the management deal was signed when the New York Times published an article revealing the actual creator of the Renegade the article suggested that Charlie and other Tik Tok creators emulated the dance without crediting the source the Renegade was created by 14-year-old choreographer Jala Harmon who designed the dance in September of

2019 a month before Charlie recreated it on Tik Tok I posted on Instagram and it got about 13,000 views and people started doing it over and over again Jalia said by October of 2019 the dance had spread to Tik Tok and was going viral the only problem was no one was crediting Jala as the one who created the dance Jala tried contacting the creators who were performing her dance and gaining millions and millions of views from it asking them to credit her she was ridiculed or ignor Ed for the most part I was happy when I saw my

dance all over but I wanted credit for it Jala is also a young black girl only 14 years old creating this dance that became so popular which is really impressive and yet the dance was stolen from her and recreated by a ton of white teenage girls on Tik Tok with millions of followers already they were able to take that choreography and profit immensely from the dance Charlie through a publicist said that she was so glad to know who created the dance I know it’s associated with me but I’m so happy to give Jala credit and shortly after the

New York Times article was published Charlie posted a video performing the Renegade alongside Jala and Addison Ray with jilea at the Forefront seemingly putting the controversy behind them even if this was just to save face it was still great that the original choreographer was credited and soon after Charlie’s first big controversy was overshadowed by a global pandemic which very quickly shifted people’s attention before we continue in the demilio’s story with the family catapulting into mainstream at the start

of 2020 here’s a brief intermission with the last sponsorship in this video summer is right around the corner and lately I’ve been going to the gym more going on Hikes and traveling and I tend to do all of these activities while listening to either music Audi books or podcasts the thing is usually it’s hard to find a good earbud that not only fits my ear comfortably but stays on throughout all my activity and has good audio quality you want to tune into something great to motivate you throughout your day sometimes you’ve got

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Fame Charlie her family and other Tik Tok influencers took advantage of the covid-19 pandemic in a way that could probably never be recreated again pandemic brought a lot of stress uncertainty and boredom for many people so around this time a lot of people turned to Tik Tok for quick entertainment to help them forget about their worries this helped the demilio family who was already becoming very popular on the platform grow even more in the year 2020 social media for a brief time replaced a lot of other forms

of entertainment for people it seemed and the demilios were at the Forefront of this right place right time for them not anyone else because of this a lot of Brands started looking to them to do collaborations especially since they had their agency to help them set up the deal through the pandemic Charlie and other influencers did a Super Bowl commercial for Sabra hummus m okay Boomer and in that same month the demilio sisters and Addison Ray were invited to the 2020 NBA Allstar Weekend in Chicago so what’s it like for you

here in Chicago so far well it’s really different this time around a lot closer to the cor so in 2020 the shift began to happen where multi-billion dollar companies like the NFL and the MBA were starting to use Tik tokers to promote their brand and these Tik Tok influencers spent the all allar weekend doing viral Tik Tock dances with NBA players and posting it on their [Applause]  pages in early March of 2020 exactly a year since Charlie initially blew up Jimmy Fallon invited Charlie on to The Tonight Show so she went from Gaining

2,000 followers in March of 2019 to going on The Tonight Show in March of 2020 and on the segment with Jimmy Fallon Charlie taught him how to do popular Tik Tock [Applause]  [Applause]  dances this segment has since garnered over 23 million views on YouTube and sits among the tonight Show’s most popular videos Jimmy Fallon has featured people and interviewed people who’ve been in their industry for 15 years 20 years have so much wisdom and knowledge to share and yet there’s this teenager who’s been doing Tik Tock dances online

for a year that becomes one of the most viewed clips from his show because Charlie had the ability to produce those kinds of views and numbers and popularity she was being approached by multi-billion dollar corporations to be the face of their products and she should have still been in high school in April of 2020 the demilio family appeared on a Nickelodeon special called kids together the Nickelodeon Town Hall which was hosted by Christ B harle everyone is going crazy over this distance dance that you created you have

a huge Tik Tok following and I was wondering if you would teach me how to do the distance I have been limbering up so that we could let’s do it  ready how was that I think I nailed it the demilio family all together again also appeared on an ABC television special the Disney Family sing along Harley continued to collaborate with a ton of different brands she even appeared in her Idol Jennifer for Lopez’s music video as well as BB Rex  say baby Charlie capped off 2020 with an award for breakout Creator at the 10th

streamy Awards this year’s breakout creator of the year is the are you serious oh my goodness  thankful for my parents for letting me do this letting me move to LA being there for me every s away I’m extremely thankful for all of them my team just thank you to everyone really this is insane and published a book The amount of things that this teenager did in the year 2020 a pandemic when most of us did nothing let’s be real she also published a book titled essentially Charlie The Ultimate Guide to keeping it real which

talked about identity cyber bullying social media and Body Image as well as Charlie’s childhood and family life and essentially Charlie went on to become a New York Times besteller what a what a year for you um and now to be a published author I feel like um you have had so many irons in the fire are you exhausted it’s obviously a lot with everything that I’m working on which is something a lot of authors work really hard to do but looking back in hindsight amount of appearances talk shows brand deals marketing efforts that Charlie did

in the year 2020 her first full year of being Tik Tock Mega famous it’s a little concerning how much was crammed in there it makes me wonder how much her parents were really looking out for her versus how how much they were pushing her to do all of this especially considering they involved themselves in Charlie’s social media brand from the very beginning and signed with a talent agency alongside with her and did appearances on Nickelodeon and Disney with their daughters I spent like 15 16 17 18 those very important years where you make the

friends and you’re going to college and you’re in high school all that stuff surrounded by a bunch of adults yeah or especially in the begin people who wanted to make videos together but then I was never invited to actually hang out so with all that being said it makes me wonder what is the background of the demilio family where did they come from especially Mark and  Heidi we had a photo like this with the family before he’s Hollywood now first celebrity friend right here Mark and Heidi demilio crossed

paths at a New York City Gym in 1997 at the time Mark was a Salesman for a sportsware company and Heidi was a personal trainer and model Mark dilio also has a bachelor’s in political science and government from the University of Connecticut and according to Marx LinkedIn he spent most of his career in the apparel industry been in the clothing business my entire career have my own clothing brand and working uh bringing other clothing brands to retail AR founded mad Soul Clothing Company in the year 2000 and left the

company in the Year 2007 to start level four Collective showroom where he continues to be a part of the leadership team the website for level four Collective reads level four Collective Bridges the gap between Brands and buyers Mark loves Tech and like social media and how to he’s in sales and he always has been and he’s always worked for himself he’s an entrepreneur and so he always used that so he just saw the value in social media the other hand the ’90s Heidi left her home in Louisiana to pursue modeling in New York City I just

on I moved on my birthday to New York City and then I met Mark like later that year and then her and Mark crossed paths in 1997 a gym I was a personal trainer okay and the guy that ran my gym when he and Mark were in college they were roommates which she described as the year that she not only started to fall in love with Mark but started to fall in love with herself Mark was the one I knew instantly and the PA got married a few years later in the year 200 by 2000 the couple moved to Norwalk Connecticut after Heidi became pregnant

with their first child Dixie was born in 2001 Charlie was born a few years later in 2004 so after we got married rent was really high was like at the height of the market so we’re like and I wanted to have kids I’m like I can’t do it in New York City did you guys want kids right away after you got married we were kind of just chilling and I got pregnant right away after building their family Mark started to take a lot of leadership roles within their community in Connecticut he held leadership roles in the Norwalk High School Parents Club and

parent teacher organization that’s right Mark was a PTO leader despite the Sun shine and Rainbow’s happy gol lucky Family Image that the demilios try to sell to the public the demilios are not without their skeletons in the closet particularly Marky Mark Mark demilio wasn’t always the Spotless family man who helped out with his daughter’s schools as the public was led to believe in 2014 Mark demilo was arrested for a DUI and the details surrounding this arrest are very strange the worst fact of all the details

surrounding Mark’s arrest is that when he was caught driving drunk his daughter Charlie was in the car with him and she was only 9 years old at the time not only that but he also had three total strangers with him in the car at the time of the arrest who he had claimed to pick up out of Bodega and he also claimed that he had picked them up in order to give his Casino winnings to them to teach his daughter a lesson about charity then in 2018 Mark decided to run for election for the Connecticut state senate represent District 25 as a

republican candidate in a statement on his campaign website Mark said when elected I will stand up to Democrats Republicans and the president if I disagree with policies that are not the best interest of the majority of the people I represent Mark did not win the election Mark and Heidi enrolled Charlie and Dixie in the King School in Stanford Connecticut which was known for sending graduates to top 50 colleges and has a $50,000 tuition that’s $100,000 a year for both daughters to go to school every time I cover this where these people are

sending their children to private schools I’m mind-boggled every time at the amount of money these parents are spending on private schools $100,000 a year to send both of their children to this private school so already it’s clear that Charlie and Dixie lived a fairly privileged and fairly out of touch life so when Charlie says that her life before becoming Tik Tok famous was very normal like every other teenager’s life I mean our lives were very very normal um I was getting ready to go to college Charlie and I were in school

together just like like hanging out every weekend a big part of me doubts that I think what was so desirable maybe about the Charlie Deo brand is that it was a sort of clean and simple life that a lot of teenagers wanted to have where there wasn’t a lot of complications troubles poverty parents fighting or parental issues she had stable parents a comfortable home cute put together outfits all of these things that a lot of teenagers long to have a good friend Network it sounds very simple but that aspect was relatable enough and yet

something that a lot of teenagers longed for problem is I wonder if the demilios ever really realized that because in my opinion if they did they would have just stayed living that kind of very normal comfortable lifestyle showcasing to teenagers a sort of elevated perfect teen life but instead Marky Mark had his children doing all sorts of business moves the children were working too fast to keep up with their growing social media Fame and all the demands coming at them from Major Brands and people who wanted to work with them because of this

Fame they started to make decisions that didn’t make sense quickly the demilios were moving away from this sort of perfect teenager life to this celebrity living a lavish life that most teenager will never understand or relate to so the decisions just started to not work for their brand and what the audience was interested  in in May of 2020 the Deo sisters created a podcast called two chicks I actually was invited no you were no I wasn’t no you w no I was not I had something that day no you didn’t yes I

did no you didn’t what you had nothing I was like really really busy mhm with what um I had lots of stuff to do it’s confidential weird first off podcasts is one of the hardest genres to make interesting and make work you have to be one of the most interesting people in the world to make a successful podcast because it’s just you talking into a mic for hours and hours and who wants to listen to multiple hours of someone talking into a mic he said yeah we know how how you know because you talked about it for the past 20 minutes anyway

podcasts are one of the most challenging forms of media to make work it can only work if you’re super interesting and engaging as a person and have a lot of things to say if you’re a certified yapper if you can Yap about anything and everything Yap off the bat yap on the Riff and are Charlie and Dixie those people just going to come out and say it no they’re not but that’s okay it’s okay to not have a lot to say to where you can fill up hours an hour oh my gosh get down from there absolute deviant even more horrifyingly and Heidi demilio also

started their own podcast you and Heidi got a podcast the other demilios what was the the basis of you guys beginning that podcast and what’s been the feedback uh from the fans and from your girls so I I I think for let’s start with the girls I don’t know that they’ve heard an episode other thing Heidi and I did just to give the people out there that may care our perspective on kind of the behind the scenes of what happens to Dixie and Charlie because if you finish listening to all the hours and hours of Charlie and Dixie podcast content then

just you can hop on over and listen to their parents talk for hours and hours I would be nicer to their parents if they built their own legitimate brand off of their own things that they were doing but you were literally building a brand off of your daughters people give a lot of famous Tik tokers who are for the most part children and teenagers a hard time for becoming famous for doing nothing having no talent but what I would say is the definition of becoming famous for having no Talent is Mark and Heidi demilio Mari get your own thing

instead of mom or dad get out of my room get the fuck out of my room I’m play Minecraft it’s literally mom dad get out of my career mom dad get out of my brand it’s strange being popular because of your kids to bring up kids that have become so successful that they now have shed light on you know if this is a revolutionary idea but not every famous influencer needs a podcast you know there’s that saying if you don’t have anything nice to say don’t say anything at all if you don’t have anything to say don’t make a

podcast somehow that lesson has been lost on a lot of people talk about how much money you spent on Legos that’s none of your wax what was your most expensive Lego set it was like $220 ultimately it seems like social media advice is similar to a lot of dating advice out there you have to maintain a level of mystery if you’re too available too accessible and well shoving things in people’s faces a lot no one is going to like you content creators on all platforms no matter what content you post push to produce as much content as

possible the social media platforms themselves reward more consistent posting and the audience is usually more happy to see their favorite creators posting more content but if you’re posting just to keep your numbers up eventually the quality of what you’re creating is going to go down I guess it’s what people call being a sellout and this is something that started to happen with the demilios there was just too much content happening Their audience was being bombarded with information new appearance new collaborations sponsorships

platforms creations of theirs it was a lot to keep up with the podcast is just one example of this so many hours of content now available featuring Charlie and Dixie and was any of it quality it’s up for you to decide so unfortunately as time went on the demilio’s views engagement and interactions started to decline despite Charlie and Dixie being more active than ever in 2020 Dixie also tried her own thing at things um she tried to Branch off of take talk her sister had dancing and she hadn’t quite found her space yet and I think

she wanted to differentiate herself from her sister so she tried her hand at acting made her acting debut in the TV series outway General some of you may recognize the actress who plays the main character as being that one girl from Tik Tok or some of you may know her as being the sister of that one girl from Tik Tok and I love her character there’s so much Variety in the way she rolls her eyes sometimes she does it while she’s talking sometimes she does it while someone else is talking first season of AdAway General is about a Hospital’s

prestigious volunteer program where teenagers get to work on patients in this volunteer program at the hospital oh jeez as well as I guess other things that teenagers supposedly do while working in a hospital which teenagers also totally do what are you doing don’t come any closer I don’t think that’s going to hurt anyone very realistic and appropriate show for children rat TV co-founder talks about outway General by saying too often genz audiences have to choose between the talent they follow and the shows they Stream So instead why

not offer something that’s talentless and also not a show at all so AdAway General basically took a lot of Tik Tock stars and put them into a graze Anatomy style plot line that doesn’t have much of a plotline for teenagers and kids to watch but instead of there being I don’t know important lessons for children or even just important health information for children and teenagers that would be worth the watch and important way General is instead just filled with bad acting scenes and a ton of very unrealistic scenarios where these

teenagers have to assist people in critical health conditions despite having zero qualifications hello hey excuse me hello hey sorry but it’s really busy right now there’s been a huge accident I know I was in it there also just working around the hospital in and out of patient rooms and then breaking into Tick Tock dances in the hallway F no more energy volunte attention the show received terrible reviews sitting at a 1 out of 10 on IMDb and Dixie demilio left the show after one season to focus on her music career Dixie in particular got

a lot of heat on the show for being one of the weaker actors despite or speaking often about having a background in theater after noticing how difficult liveaction acting was for her older sister Charlie ended up doing a voice acting role instead in the children’s animated film star dog and turboat in June of 2020 in July of 2020 2020 still going on they’re still doing things in 2020 this is is exhausting me thinking about how many things they did but in July of 2020 the demilio sisters partnered with morphe Cosmetics to

launch a makeup  collaboration while Dixie and Charlie’s fan base consists of mainly young girls so creating a makeup line seems like a smart business move sist is really known for their makeup skills or even wearing a lot of makeup in the first place Charlie became popular for dancing and Dixie became popular through being known from her younger sister with morphe we’re working together to show that you are beautiful with or without makeup I want people to wear as little or as much as they want and feel confident Charlie

is even talking about not having to wear makeup in her morphe collab which I mean I I agree with the statement but it feels like she’s like I mean you don’t got to wear you don’t have to wear makeup if you don’t want to you really sold me on this makeup product thing is by the summer of 2020 there was a whole Beauty Niche and Community developing on Tik Tok at the time so a lot of the young teens that were following Charlie and Dixie were getting their beauty and makeup content from other influencers at that point who are more known for the

beauty and makeup space but also more importantly more passionate about it it was just kind of clear from the way that Charlie and Dixie marketed their morphe collab that there was really no passion behind it whatsoever it’s unclear how successful the demilio’s collaboration with morphe Cosmetics was but considering that morphe never worked with the demilios again presumably it wasn’t that successful in June of 2020 Dixie was also turning her passion for sing into another career Avenue and released her first debut single titled

be happy which was supposed to focus on themes like mental illness and depression be happy was followed by a music video That’s garnered over a 100 million views since its initial upload while I do not want to discredit Dixie’s struggles with her mental health I do want to point out that there is a strange dichotomy of the music video itself for be happy as Dixie literally sitting in this $5.

5 million mansion in the music video that they just got off of their social media success and fame and complaining about how she’s not happy of course there’s that lesson of money can’t buy happiness but it does buy comfort and it buys a lot of privileges that people that don’t have money can’t afford like healthcare like a roof over their head like a 5 million doll mansion that could pay for so many people’s entire existence and so it just feels very toned deaf to be filming this music video talking about how unhappy she is in a $5 million mansion it’s just

the tone deafness of the music video That’s fascinating this is sort of where you can start to see the beginning of this pattern that the demilios would do where they would complain a lot very publicly when they were afforded so much by their overnight success and of course they were doing so much so quickly moving very fast had a lot of pressure but but from an audience’s perspective when you’re following someone and you just start to see them constantly complaining about their life when you also see that they have it so much

better than you have it that becomes really draining for an audience or for a viewer just in general no one wants to follow someone and listen to them complain constantly because we all literally have it rough out here a lot of people watch content to escape their problems and their struggles something that is important to note for why a lot of celebrities famous people very rich and wealthy people are so unhappy is the phenomenon called the honic treadmill which is basically this idea that no matter where we are in life we maintain

a certain level of happiness or adjust to that level of reality around us and therefore can more easily I guess hyperfixate on all the things wrong in our life or all the reasons we’re unhappy new level of fame or success becomes the new normal for that person so their Baseline level of Happiness just sort of catches up to them wherever they are in life no matter how much success they achieve like a constant treadmill where you’re running to achieve something yet each Milestone that you achieve you’re still just as

unhappy as you always were where you just feel like nothing and no positive feelings towards yourself that like everything could be going perfectly and I’m just miserable and it’s so frustrating like I’m ruining all these good times that being said Dixie’s song Still was a way for her to try and start a music career and also separate her brand identity from her sisters and it started a conversation of Tik Tok as an app helping to Aid firing musicians and those in the music industry in the first verse Dixie claims that her

friends are calling but she ain’t really trying to go out no that didn’t stop her from going on holiday to the Bahamas during a massive covid peak in December but I digress in the pre chorus she has chips on her shoulders apparently not sure if that’s quite the idiom you’re thinking of there from what I remember it’s having a chip on your shoulder not a large fries with a side of I get her I get her pain bro I get what she’s what she’s talking about bro now I don’t know if this is just a song or if this is how

she really be like how she really be feeling um but I relate to it bro I be talking about that all the time bro like sometimes don’t be H like sometimes don’t be happy they got to throw that shit on they got to you know throw a smile on just so they can get through today and so stop fucking asking them are you okay what’s wrong you want to talk about no I don’t want to talk leave me alone bro damn you don’t even care bro you just asking because you see me say I actually like the song it’s a good song bro she’s talking about some real

the song also came out during a time when the sisters were super popular so Dixie’s fan base did show a lot of support for be happy which charted in multiple countries and was certified gold but unfortunately the song be happy very first song that Dixie put out would ultimately be the peak of Dixie’s music career following the success of her debut single Dixie signed a record deal with record executive La Reeds label hitco entertainment for the rest of 2020 Dixie released more singles like naughty list a Christmas song featuring Liam

Payne one whole day with Whiz Khalifa and roommates each of these singles received less than favorable reviews and failed to chart in the US write music so what does a song writing process for you look like I walk into a room with like a writer and a producer and basically just start talking and I’m like oh my God this boy did this to me and I’m pissed or I did this to someone and I feel like an asshole but I need to like fix it just kind of anything I just talk and talk until like someone connects with something and then we’ll go deep into a

song and just despite the fact that Dixie was improving as a singer she just couldn’t shake the stigma of being a Tik Tock artist or that cringy girl from Tik Tok May recognize the actress who plays the main character as being that one girl from Tik Tok or some of you may know her as being the sister of that one girl from Tik trailer and it got a lot of hate I was very frustrated because I worked so hard and it wasn’t even the song seemed that people just weren’t willing to give Dixie’s music a chance compared to someone who took more of a

traditional route or conversely a lot of people that take more of a traditional route in music when they put out their first songs they’re not as well known so there’s more room to be cringey there’s more room to make mistakes but Dixie put out music when she was massively famous already so she had to either put out music that was perfect or have a bad reputation of putting out a bad song So it seems like in 2020 the demilios were making a ton of business deals going extremely fast extremely Furious yet a lot of the decisions that

they were making in business in their brand in their career which was kind of thrust onto them as teenagers which I don’t think anyone could be prepared for really good decisions and didn’t really pan out in a way they were sort of destroying the brand that Their audience liked them so much for in the first place but things would get even worse as from late 2020 and onward the demilios found themselves in worse and worse  controversy maybe all of this Fame and success was just coming too rapidly for the demilio family especially as fans

noticed that online Charlie’s ego seemed to be inflated as time progressed which just brings up the question should teenagers even really have millions of adoring fans eyes on them pension critics adults managing them corporations offering them brand deals what does that do to a teenager’s psyche so much intense love but also so much intense hatred all being sent to one person it’s a lot to take in and comprehend and to not let it get to you in some way in November of 2020 Charlie demilio lost nearly 1 million followers after posting the

first episode in a new series called dinner with the demilios in their joint Family YouTube channel hey what’s up everybody Welcome to the demilio Family YouTube channel and tonight we are starting our brand new episode of dinner with the demilios where we invite a person actually we didn’t invite anyone cuz we have no idea who’s coming so welcome to episode one of dinner with the  demilios series was supposed to be about the demilio family eating a meal with a new surprise guest each episode in this first episode the demilios sat down with

beauty influencer James Charles they wouldn’t book me for the Dixie Deo show I thought it was going to be like some someone dinner got it and a paa dinner was prepared for them by private Chef Aaron May dish which is traditional to Spanish culture contained  snails I was bab no no no get it together you need to be paying attention like you need to be looking at this you need to understanding deal terms cuz a lot of people don’t but unfortunately that’s a lot of influencers what is everyone laughing at oh my it is a the

chef addresses the table saying it’s actually an omen of good luck and Fortune to which Charlie scoffs and says Liars in and it’s actually uh a omen of good luck and Fortune does it actually bring you good luck good luck and good fortune yeah liar Dixie then takes a small bite of the snail before gagging and running outside the mom says so dramatic excuse yourself oh God so dramatic don’t be so dramatic excuse yourself she being real or she being dramatic Harley then asks the chef if she can have some dino nuggets

instead e classic Dixie do we have any Dino nuget don’t let the dogs oh God later in the video Charlie talks about really wanting to hit 100 million followers because she wants to hit 100 million a year after she hits a million followers wait whoa who whoa who year if we’re thinking about it okay how far away that’s Friday okay I wish I wish I had like more time cuz imagine if I hit a 100 Mil a year after hitting a mill was the 95 not enough for you well I was just like saying like even numbers well all right guys thank you so much for

watching um our YouTube video thank you so much for uh being here we’re so happy that we have you guys Family Charlie hit 1 million followers on Tik Tok in September of 2019 and almost reached 100 million exactly one year later James Charles replied is 95 million followers not enough for you imagine if I hit 100 Mill a year after hitting Mill because that’s how many followers on Tik Tok Charlie had at the time for the first time instead of viewing Charlie as a girl next door relatable archetype social media viewed the

demilio sisters as sort of rich and entitled brats who acted rude and unprofessionally Charlie and Dixie are teenagers and while there are a good amount of adventurous teenagers who enjoy cultured Cuisine how many of you know American teenagers who would have tried snails on camera and not reacted the way that Charlie or Dixie demilio reacted though of course it was blatantly wrong for the demilios to disres respect another culture so dramatically and then right after go on to complain about not having enough

followers it comes across as very privileged and very out of touch the whole thing could have been filmed and portrayed in a much better way but because Charlie demilio was portrayed and viewed unfavorably the internet was very eager to sort of punish Charlie for it by taking away her following because this dinner with the demilios video received so much backlash both sisters posted their own apologies Dixie posted a Tik Tok saying I’m so grateful for all of the opportunities I’ve had so I would never in any way want to be taken as

disrespectful and before I even get into anything I’m so grateful for every single person that follows me every single person I care about every single person I work with every single person who works with me because I’m just so grateful of all the opportunities I’ve had so I would never in any way want to be taken as disrespectful especially from an out of context 15-second clip Charlie also responded to the controversy crying on an Instagram live questioning whether she wanted to continue on Tik Tok after receiving hate

from people like that’s not okay you can hate on me for whatever I’ve done but the fact that all of this is happening because I a misunderstanding like I just feel like that’s not okay and and this is the community that I’m in and the community that I put myself in I don’t know if I want to do that anymore know both sisters received a lot of backlash and a lot of hate for the controversy they also garnered a lot of publicity for it as well though Charlie initially lost nearly 1 million followers from the controversy she

quickly regained them and soon became the first person on Tik Tok to pass 100 million followers though this surge in followers caused people to question the numbers behind the demilio following a lot of people through out the demilio’s time on social media have questioned the numbers behind their following feeling like a lot of it just doesn’t add up and doesn’t make sense which Charlie has responded to saying have I ever bought followers for myself or anyone no I have not has my family no they have not has

anyone that I know no they have not Charlie did admit that she probably does have Bots but that everyone on Tik Tok has Bots and she can’t control that I have no power I do not work at Tik Tok my father does not work at Tik Tok either I know a lot of people think that he does not moral of the story I do not buy followers end of 2020 rounded out with the demilios facing even more controversy for traveling to the Bahamas during the pandemic while cases in the US were surging substantially though in public statements Mark demilio tried to

deflect all the blame from his children specifically Charlie saying that since she was underage she had no choice in the matter since it was a family vacation first of all to like to blame Charlie like it was a family vacation she so she has no say yes in where we’re going so you got we can put it on me but we we did what we had to do and you know so he’s saying that he forced his children to travel during this pandemic when cases were surging okay despite some of these controversies the following that the demilios gained was

still soaring higher and higher Charlie now sat at over a 100 million followers so inevitably more and more Brands flocked to them to want to work with them and the demilios did as many Partnerships as possible honestly too many Partnerships and sponsorships to talk about in this video but we’ll talk about some of the most important and interesting business Endeavors of the  demilios in 2020 Charlie made one of the most authentic and in my opinion the most successful demilio brand partnership to date Charli was known

early on in her days of creating Tik toks for enjoying Dunkin Donuts so in 2020 after Charlie had given Duncan Donuts tons of free promotion in her Tik Tok videos the brand decided to hire her as an official brand ambassador the Dunkin Donuts collaboration came about after a lot of free promotion um for a while everyone thought I was getting paid and I was not and I just shamelessly promoted and promoted and promoted because I really wanted to work with them until they gave me the opportunity finally and I immediately

took it over the course of the partnership Dunkin Donuts released two drinks in collaboration with Charlie including a limited time drink on their menu called the Charlie I just picked up my Charlie drink crazy that this is a real thing that I’m so excited to try it look at that one medium Charlie cold birg that’s my name on their receipt what look at that they even released Dunkin Donuts and Charlie collab merch since then we’ve come out with two of my own drinks on the menu and sold out cold brew Nationwide and it was a really big

hit for me and that was a very nice feeling to see that all come together but that was definitely a lot of my determination to work with Dunkin Donuts for a very long time the drinks were popular menu items in Dunkin Donuts I think that the partnership worked so well because the audience felt a certain level of authenticity there Charlie seemed really passionate about the product promoted it and wanted to work with the brand and introduce the brand to her audience she had a genuine interest and Dunkin Donuts was using

that interest that was already there instead of trying trying to manufacture an interest that didn’t exist it’s Charlie and I’m here at Duncan showing you my goy drink which is a cold brw with three pums of caramel and whole milk which you can order as the Charlie in store or on the  app why I partner with dunan is because I can think back and remember the times that I would go with my dad and my sister to dunan to get donuts when we were little and stopping at deck to get coffee on our way to school in 2021 at

least things slowed down a little bit The Fast and Furious nature of the demilio family took at least a little bit of a break in March of 2021 Charlie and perita bracelets released a range called the Charlie de amilio pack and this was a brand deal that somewhat made sense but to collaborate with a company that made affordable jewelry seemed like a smart business move then in May of 2021 the demilio sisters co-created and became the face of social tourist which was an apparel brand Under Hollister and this was all supposed to be a multi-year

partnership with abomi and Fitch social W that transition ready when it comes to this whole life  thing the journey is the destination that’s where we come in looking for their line of social tourist would be sold within the Hollister stores the gold seeming to be using the demilio influence to bring more traffic into Hollister stores the demilio sisters were able to profit and not have to do much of the backend work like having to produce the clothes themselves and when you watch a lot of the behind the-scenes

footage you can tell that Charlie and Dixie were taking a lot of directives from a lot of people around them which makes me wonder really how much of a say they had in Social tourist you’re going to do the first one actually start this one but literally just you can watch tonight at 9:00 p.m. on my Tik Tok that’s Charlie’s line you’re introducing pretty much the same line as before hey it’s Dixie hey it’s Charlie and then want to learn more and you’re an appointment so you get what you want before it’s gone forever o

That’s atic let just say so make sure you check out that’s it for get it now forever check out social tourist.com or but according to a press release the demilio sisters have been involved in every aspect of social tourist hey it’s Charlie and I’m going to style some of my favorite pieces from this last social tourist drop but this is all from the new social tourist collection make sure that you guys go check it out on top of that their dad was also involved in Social tourist acting as a consultant sincey had a background in the apparel

industry history oh yeah surprise surprise Mark demilio was also heavily involved in the social tourist partnership it seemed initially like social tourist was a concept that could work really well with the demilios their brand was all about being relatable and familyfriendly and Hollister was known to be a family-friendly brand as well besides the fact that at the time abber croman Fitch was fairly low in its ethics rating in manufacturing but a year or two in to the creation of social tourist the engagement in the brand

dropped drastically then this year social tourist came to an end a post on social tourist that was allegedly written by Dixie and Charlie read our partnership with social tourist in Hollister is coming to an end we set out to create connection take risks and tell our story through an Innovative social First fashion lens your love and support allowed our vision to come to life we can’t thank you enough while the reason for the end of the partnership wasn’t reported most have assumed it’s because the line was failing to sell well and

I’m assuming that social tourist was not selling well so ultimately it’s smart for everyone involved to shut this down this does not align with Charlie or Dixie anymore and I bet Hollister was losing money on these collaborations so I think it’s smart for everyone and in the comments on social media there are many people who are claiming to have worked at Hollister that also say that everyone hated the social tourus line one of the weirdest Partnerships that the demilios did was partnering to release their own mattress a mattress

drop you can’t sleep on this next deelo Endeavor they partnered with Simmons bedding company to release the Harley and Dixie X Simmons mattress  I’m betting that this partnership was a success in a press release about this new bed collab Charlie said our beds are the new offices of Our Generation alluding to more kids growing up to become content creators or having online jobs thus working from their beds I totally don’t work from my bed what I definitely do not script and plan out the videos from my bed beds who works

from beds Preposterous the Charlie X Simmons memory foam mattress started at $499 for a twin mattress and went up to almost $700 for a king mattress in June of 2021 Charlie worked with Invisalign to release a limited edition invisaline case for the company Dental aligners another collaboration that made sense with Charlie when you look at the ages of those that follow her most of whom are probably teenagers looking to get braces or align their teeth in some way then in July she starred in a digital campaign for the snack brand

Takis in the year 2021 it seemed like most of the business collaborations that the demilos were making seemed in alignment with their brand and audience a big challenge for the demilios was figuring out how to take their Newfound Fame on the internet and transition it into the mainstream especially since it seemed like the demilios were determined to become successful as an entire family because of that the demilios have been compared to the Kardashians as the Kardashians became famous as an entire family and then went on to start all of

these individual Brands which they gain more wealth and success from so it seems that the demilios tried to follow the Kardashian Playbook after gaining success from one of the members of their family they all kind of gained Fame off of that one sister and then they went on to start their own reality show probably with the goal of boosting their Fame even further and giving those that followed them a sneak peek into their daily lives the only question is with fans already following them on social media and seeing them on a daily basis

would something like a reality show have the same effect on a famous family as it once did before the rise of social media also was the demilio family interesting dramatic and likable enough to have an entire reality show based off of their daily lives  so the demilios took a page from the Kardashian book and worked with Hulu to create a reality show which they called the demelia show super creative title there at least the Kardashians had Keeping Up with the Kardashians the demilios couldn’t do days with the

demilios demilio dynasty Harley and Company there’s so many better possibilities there hey guys guys we are so excited to announce that we have an original series coming to Hulu in 2021 we can’t wait to share our lives with you all and show you our day today in LA and we can’t wait for you to get to know us all better all right so what do you think is going to happen in this on this show are we like flipping tables maybe the show is supposed to give an inside look on the Family Life of the demilios as well as explore how they’re

dealing with their new found Fame this is the the discovery process we’re figuring out what you’re good at I just feel held to a very high standard millions of people watching your every Mo that’s a constant ha the show talked about the demilio’s early rise on Tik Tok and Charlie being concerned about whether or not social media was a long-term career yeah struggle I have no idea how this is going to work out in the long run honestly we could move back to Connecticut and social media CU like podcast fitting for my shoot the next

day I still have to do school you know a year and a half ago in Connecticut that you’d have a clothing company definitely not I thought I was like maxing out at merch she want right so slowly her mindset changed once the family became too famous and recognizable to return to their old lives and then have to like start all over what am I going to do go back to normal high school move back to Connecticut like you though the reality show also documented just how busy the Two Sisters schedules were filled them either being in business meetings

or honing their crafts by doing dance lessons and singing lessons why why why do I continue to do this know you will be nervous some of the most interesting parts of the demilio show because there isn’t too many was when the show filmed how Tik Tok and fame impacted Dixie and Charlie’s mental state there are a few different segments of the Two Sisters scrolling through social media and reacting to how the hate comments affected them in real time and both of the sisters also talk about not wanting to leave the house anymore I’ve had a

constant anxiety attack for the past 4 years it’s very exhausting to do this and always wonder what’s going to happen next if I’m going to wake up and everyone’s not going to like me again Harley describes about dealing with all the social media attention she’s received take pictures all right let’s go I used to have like 10 to 15 huge panic attacks a day like that’s how bad it was it’s obviously still there I obviously still struggle with it there’s no way to just like poof anxiety’s gone it’s very difficult to talk yourself out

of anxiety Dixie talks about suffering from a lot of physical and mental problems due to the stress of Internet attention and backlash anywhere from back pain migrains all due to anxiety now I think my anxiety comes out in different ways like physical pain and so I think that’s what has been the hardest especially getting like diagnosed with anxiety cuz I’m like I’m having awful back pain or I literally feel like I tore my ACL and like can’t walk my knee hurts so bad I’m getting x-rays no idea what’s wrong and then finally

discovering like that’s anxiety I think that’s always been there with and then come out in migraines or stomach migraines or any kind of pain in one of the most intense moments on the reality show she collapses in tears after reading comments posted on a vlog that she shot for Vogue the whole internet jokes about how I have no style I have styles I posted a video of just that 15sec clip and they’re like oh my God she’s so musty I’m like shut the up like stop this is and it’s like everyone else can like show emotions or like talk

about things and everyone like supports them but anytime I talk about like literal shit I’ve been through it doesn’t matter and it’s like it just turns into a joke and it’s so not like didn’t bother me as much but I don’t really hold on to things for that long my emotions come and go so fast that I can be Bing my eyes out crying and then 3 hour hours later I’ll be hanging with my friends totally forgot about it in another scene while Charlie is getting ready for the Teen Choice Awards where she’s been nominated for the year’s

favorite female social star she experiences a panic attack fearing that if she doesn’t win it’ll be embarrassing but that if she does people will say she doesn’t deserve to that’s what’s happening  if I don’t win people are going to make fun of me oh if I do win people are going to say I don’t deserve it and I think there’s just a lot going through her head it seems that both sisters feel like they cannot fail at anything something does not go perfectly it tends to upset me they’re so afraid to fail which is just not

healthy and a disaster in the making because no one never fails her fault it’s not their fault that 100 million people decided to make them the most famous family on Tik Tok it’s not Dixie’s fault that she’s now so popular that every single thing she does will be endlessly scrutinized and that’s where she’s in sort of an impossible situation with anything in life failure is a part of success you have to fail some so you can grow it’s got to be so hard to fail in front of millions of people many of whom are rooting for you to fail for no

reason so what happens when the demilios finally fail like someone that has OCD that is also perfectionism that that’s really hard on yourself when you’re very young and you’re growing up and you’re trying to figure out who you are and wanting to be this perfect version of yourself and just always being disappointed I feel like that was something I struggled with for a really long time what could have possibly been happening is the reality show could have possibly been filming the burnout that the two sisters were experiencing from

everything they did the year prior in 2020 as we covered they were doing so many brand deals and so many appearances and even still taking so many deals as quickly as they can through this newfound Fame prayed that it’ll all burn away quickly the brightest matches burn out the quickest it just seemed like in general they were exhausted and overwhelmed Med by everything that was being thrown at them when they were still Miners and because of Tik tok’s algorithm where it automatically generates content for you at a fast pace

people can gain millions of followers overnight but as quickly as creators rise they can fall it almost feels like I’m getting a taste of celebrity but it’s never consistent and as soon as you get it it’s gone and you’re constantly trying to get it back said Lauren asasa sorry if I said your last name wrong a creator on Tik Tok during the demilio show Dixie made a comment saying my biggest goal professionally is probably to marry rich like I really don’t want to work anymore there’s no pressure for me to release music podcast is still

work in progress and so right now my biggest goal professionally is probably to marry rich like I really don’t want to work anymore which caused her to face a lot of criticism and backlash while this comment could have been a result of burnout feeling overworked if you look at the two sisters schedules how many brain deals they had to constantly do how much work was being shoved down their throats I could understand not wanting to work anymore wanting to be saved from the stress of having to constantly work to keep the adults

around you happy but at the same time her comments upset a lot of people because it came across once again as toned deaf and privileged Dixie is Rich the quote share I don’t need to marry a rich man I am a rich man my mom said to me you know sweetheart one day you should settle down and marry a rich man and I said Mom I am a rich man but no Dixie is already rich could probably already retire as it is and live okay by most people’s standards Dixie demilio wants to marry Rich because she doesn’t want to work anymore but I’m waiting at

the train station at 5:00 a.m. to go to UNI CU I live far study in a different country work to pay my own tuition all by myself to make a living a Tik Tok user wrote while the reality show may have given a sneak peek into some of the ways that Dixie and Charlie demilio were struggling I don’t think the show ultimately highlighted the demilios in the best way their brand seemed to be relatable Girl Next Door archetypes but all the reality shows seemed to do when getting a Peak at their daily lives was highlight how unrelatable they truly are

instead of letting social media run us like we are living and doing and achieving and experiencing I think you should experience it you always say I want to experience things but I don’t think you actually want to experience things because you would experience it if you wanted to experience things I don’t know what you’re talking about even a lot of the things they were struggling with was how they were too famous which in the grand scheme of things is very different from most people’s real life problems and when

Dixie says that she wants to stop working and just marry Rich it just reminds people of how rich and privileged she is in the first place to be able to say that she doesn’t want to work anymore when she was what 21 at the time and all of a sudden people get the ick the entire brand that they built around them of relatability just completely slips away when I watched the Milo show I felt like they hated each other honestly I felt like I was watching a family that was just the personification of late stage capitalism and social

media and how separated they were they’re always on their phones there was no connection between them and because of that we didn’t really see ourselves in them and instead just saw them for what they are which is these aspirational figures who aren’t appreciative of the platforms that they have and the power that they have and the money that they have and that was the slow depth of them their brand and the way they were perceived their entire show was basically I don’t like what I’m doing though initially the demilio show

was surprisingly successful becoming the most watched unscripted series among all first Series titles in the genre on Hulu and winning an MTV movie and TV award for the best unscripted series you know for all of its very engaging moments aired last week I was able to tune in to to some riveting television is that what you did all day uh yes well I went to the gym I don’t have a can opener overall the demilia show has received fairly critical reviews given a 2.

6 on IMDb and a 47% on Rotten Tomatoes a review quote from dval Bedford about the demilio show said the show remains inconsistent in a two-faced kind of way trying to both manipulate the audience into feeling bad for the very rich and privileged demilios while also reeving in the celebrity drama the show wants to take seriously the showrunners seem to actively hate the audience comments presumably from fans or haters pop up on screen whenever the demilio sisters mention they face a lot of pressure as celebrities besides pointing the blame

at the audience members who gave the demilios fame in the first place the show doesn’t explore any other reason as to why the demilios may be feeling under pressure which feels like it’s not exploring any critical thought like I don’t know maybe they’re feeling under pressure because their parents which should only be involved in their personal life are getting involved in their business and their brand overseeing everything to the point that when you look at so many different scenes of this reality show it almost

feels like the daughters aren’t allowed to have any space when it comes to their career and their own brand where is the binder where she gets to be a kid and to make time for dance well I don’t know uh she probably lost that one when you hired her an entire management team with an intern and when you moved to Los Angeles to to to the 10 million house uh I think that’s the point where um she became a slay for social media regim the parents are involved in it all and that always works out super well for children in Show

Business I don’t know there’s adults all around them managers film crew agents business partners telling them what move they should be making planning their schedules for them their PR their Futures I had to get ready for Content filming I had to have my content meeting do a Q&A post podcast cast fitting for my shoot the next day I still have to do school this is what’s going on in my life it’s just kind of been like crazy yeah that’s not stressful at all no it couldn’t be the people directly involved in Charlie and Dixie’s life that are the

reason for why their mental health is struggling or why they’re feeling any pressure 2021 this is the major things we’re focusing on so we have all Partnerships we have you know the different companies you’re working with you’re doing a new brand deal every single day as teenagers told to go to a different event red carpets photo shoots perfect their dancing perfect their singing and then present it all to be repackaged and sold as a new thing but no that’s not why they’re having panic attacks it’s just the hate comments that

they’re getting Circle close but do you let um noise of the internet like trolls and do you read comments do you let that affect you I do read comments yeah I again like if I read it today it wouldn’t affect me like if I’m reading it when I’m going through something I’m like oh my God this is the worst thing in the entire world yeah and then when I feel like that oh okay might be something going on I’m so TI and at this point as a viewer I’m just thinking enough is enough I mean an overarching theme since season 1 has been Dixie

being overworked and while she reveals that she has pmdd I think that since Janu anuary of 2020 both of these girls have been going non-stop partly due to their own Fame and the other part being their manager forcing brand deals on since late 2020 every three videos Charlie posts is an ad I do empathize massively with this because could you her childhood has just been stolen um relatively by a bunch of people who you don’t even know if they really are looking out for her she’s just got a bunch of like middle-aged men in her

life at the age of 16 who are telling her what to do because it makes them and I mean still her money that’s scary it’s like something out of Black Mirror that’s the price of your s guys how much is it in November of 2021 the demilio sisters starred in the snap original web reality competition Charlie versus Dixie where they competed against each other in different challenges in order to win a cash prize of $50,000 went to a charity of the Winner’s Choice I’m Charlie and I’m Dixie and we’re going head-to-head in a series

of challenges for the ultimate family bragging rights Harley came out on top winning $30,000 for her charity and Dixie won 20,000 for her charity according to Snapchat more than 20 million users tuned in to season 1 of Charlie versus Dixie  2022 Charlie seemed to be revisiting her dance roots and doing more dance related projects in March she appeared on the ABC special into the moves with Derek and Julian Hugh where she performed in a recreation of the Dirty Dancing sequence then in August Charlie and her

mother Heidi were announced as celebrity participants in the 31st season of Dancing With the Stars the first ever mother daughter Duo on the show they are the stars of the demilio show on Hulu Dancing with the Stars is a reality show competition where a bunch of different celebrities from a bunch of different backgrounds get together and dish it out on the dance floor that’s a terrible way of explaining it but basically these celebrities are paired off with a professional dancer and each week they have to perform goal is that the best

dancer wins a lot of people expressed their annoyance that Charlie was on the show because normally celebrities that compete on the show are novices when it comes to dancing that seems to be the fun of watching the show is to watch newer dancers try their hand at dancing but since Charlie was already so skilled she just kind of blew everyone else out of the water but the other thing that is also kind of weird about it is why did Heidi feel the need to also go on Dancing With the Stars at the exact same time as her daughter can you let your

daughter have her own thing please it’s the first um mother daughter W this is inredible that’s huge that’s amazing I don’t know how I feel about that because I’ve never been in a position like this why do you surprisingly made it far in the competition ranking eight out of the 16 even though she didn’t have a background in dance compared to her daughter though in an episode of the demilio show Mark and Heidi talk about how Dancing with the Stars apparently affected their marriage because Mark wasn’t prepared

for it Mark said if I would have known what I know now like dude she wants her career Dancing with the Stars for me just created this huge shift in our family which I wasn’t prepared for if I would have known what I know now that like like dude she wants her her career she wants exactly what I’ve been doing over the last 20 years Charlie and her partner made it to the finale and won the competition during that season of Dancing With the  Stars please step forward the winners and new champions of Dancing With the Stars Are

Charlie and unfortunately Charlie failed to capitalize off of the momentum following her win on Dancing With the Stars she didn’t continue to work within the dance industry or create a product within it as well at this point Charlie had been dancing competitively for well over a decade but for whatever reason her management team hasn’t really pursued any business Endeavors relating to dance besides her experience on Dancing With the Stars she’s never heavily promoted herself branching out in the World of Dance which would seem to seamlessly

align with her brand instead following her time on Dancing With the Stars Charlie decided to release her debut single titled if you ask me to which premiered during the second season finale of the demilio show Harley releasing music ended up being a point of contention on the demilio show since Dixie was known to be the musician of the family and was releasing music at the time and Charlie was mainly known to be the dancer in 2022 it was announced that Charlie would Star as the lead in Villa Road Shaw pictures and Ryan

Kavanaugh’s upcoming Supernatural Thriller film homeschool so Charlie scared to tell Dixie that she was releasing music lied to her and said that she was attending acting classes instead of saying she was attending music sessions you even had C Nam on your calendar right yeah we we actually said I was going to acting class God she’s so pretty and funny and witty I don’t think that I a chance there were some situations where I was just like it’s so weird and then it all started connecting when Charlie releases music it’s going to cause a lot

of drama for me when the family told Dixie that Charlie was releasing a single Dixie was noticeably upset I don’t think you’re going to Care Dixie honestly oh don’t put your freaking nail in my ear I feel bad at that exact same time Charlie was releasing her single Dixie was trying to release her debut album but the project ended up going under the radar and didn’t really get a lot of attention or publicity or really any favorable reviews mainly because Dixie refused to use her Tik Tok account to promote the album everyone’s trying to

transition towards Tik Tok and I’m trying to transition the other way it’s funny because now everyone’s telling me to use Tik Tok you need to use Tik Tok to blow up your music but when I first started I felt like I was looked down upon a lot of nerves about that now because I want to be respected but at the same time this is what everyone’s doing explained about refusing to promote her album on Tik Tok though the album went on receive bad reviews for being what many called an underwhelming pop album that seemed a better fit for

H&M music yikes still Dixie promoted the album as an opening act for the band Big Time Rush UMX how does it feel to be on you know such a highly anticipated tour with these guys you know they’ve been gone since 2014 so all the eyes are going to be on guys how does that feel yes I it’s really scary but I’m I’m just super excited I think I think it’s going to be a great experience for all of us Charlie released her single in October of 2022 music video went on to only accumulate 5.

4 million views which of course is in general still a lot of views but when you compare that to the debut single that Dixie released be happy which guard over 114 million views the a massive dip in popularity that the sisters were receiving especially since the songs are kind of the same in quality if if you ask me not only were the demilio music video views steadily dropping with their YouTube and Tik Tok views were making a steady drastic decline from the year 2022 and onward this coincides with when the demilios started posting less and less on Tik Tok

it could be said that the demilios were trying to diversify too much Ranch out and yet in the process they forgot where they came from whose fault was this well personally I blame Mark I blame Marky Mark considering every step along the way in this video he has been at his daughter’s sides closely guiding all of their business decisions so who is to blame when those decisions are bad ones mark would soon become even even more financially involved with his daughter’s brands coinciding with what many consider the complete collapse of the

demilio brand power of the Empire that it was rising to be but never  became Charlie should have made a dance wear line like why are they selling popcorn they say yes to any business opportunity and that takes away their credibility instead of that instead of sitting at the drawing board and thinking you know what if I’m going to start a business what’s authentic to me instead of asking a question like how can I help the most amount of people how can I add something novel to the market that doesn’t exist how can I fill a need

instead of doing that they saw the cash cow and they milked it for all it was worth brand deals commercials TV show appearances every quick easy get dirty rich kind of way that they could have made money they did it okay and now they’re reaping what they sold because they’re starting businesses after businesses and they’re slowly fading to irrelevance leading into 2023 the demilios continued on with partnering with a ton of different brands and even working with a lot of well-established fashion brands like Prada who they

developed a close working relationship with Burberry and Puma no matter how many Brands they worked with it seemed like they could never get a big enough piece of the pie there were times that we would partner with certain companies and and there was someone else’s creative Direction the way it works is we we start off doing straight endorsement deals so Charlie holds up a cup of Dunkin Donuts she loves Dunkin Donuts she gets a check for that so does Ben Affleck appar and now we’re going to have more control over the products we

make and that’s what’s that’s what I love so Mark started the company demilio brands in its Essence demilio Brands is the idea that the demilios don’t have to rely on outside companies to give them Partnerships and sponsorships instead they can throw that out and start their very own companies and then promote those companies to Their audience and followers and instead of just getting a small payoff from the these brands for sponsoring their product they get all of the profit from selling their product to Their audience as Mark himself likes to

put it they own the IP Mark you started a a shoe line and snacks aside from the show what’s it like as a a family you know controlling and working this business here it’s great when we first started Tik Tok I kind of felt like a fish out of water but I my my background is in brand so this is the first thing that we’ve done over the last three years that I really feel comfortable we want for family especially Dixie and Charlie is to make this something that they have ownership in but will’ll stand the test of time so they can be involved

in it as much or as little as they want says Mark demilio they’ll get caught up in this hamster wheel of deals Hollywood will suck you dry if you let it and that’s one of the things as the father why we’re doing this I guess I’m just wondering what’s the difference for his daughters Charlie and Dixie between them promoting for a bunch of other companies and them promoting a bunch of companies started by their father’s business that they have ownership in of course they I mean hopefully are getting a bigger piece of the pie but they’re still

getting caught on a hamster wheel of deals still getting sucked dry it’s just their father now who’s setting up these agreements instead of other companies but allegedly from the demilios perspective having ownership in these companies help helps to protect them just in case their social media Fame starts to fade away we know nothing lasts forever there’s going to be ups and downs Charlie demilio told Forbes so it seems that the family is trying to stretch their Fame as far as possible by capitalizing on their popularity at the

moment the thing is people are getting tired of it it is actually bizarre how many businesses the demilios have started within the last year that they have been constantly promoting incessant and nonstop and guess what the influence that you had stops influencing people and so then they don’t buy what you’re selling September of 2022 the demos announced demilio Brands LLC we started off with Charlie doing $50 Tik Tok promotions and then it moved to bigger deals said Mark demilio on cnbc’s Squawk Box yeah it’s been it’s been the natural

progression we started off with Charlie doing uh $50 Tik Tock promotions and then it uh moved to bigger deals and then we partnered with companies with with a little bit of equity and now we’re started this brand company where we’re going to go out and uh create a bunch of different brands and own the IP and we took on a bunch of great investors and and it’s it’s a little bit surreal and it’s a it’s it’s very very exciting the background looks like either a music executive or an evil villain in his layer very

hollywood-esque especially coming from a guy who lived in Connecticut only a few years ago and then got successful off of his daughters IO Brands is planning on creating a bunch of brands in a variety of different Industries including Fashion Beauty and lifestyle The Venture also announced a $6 million seed of funding from outside investors including investors Fanatics CEO Michael Rubin entrepreneur Richard rosenblat and Apple’s senior vice president of services Eddie Q Lion’s gay entertainment head John fimer and United

talent agency also backed The Venture and so now the company has a $100 million valuation for what what is the value of it besides putting more money into the demilio’s pocket a bunch of different really great investors we put a valuation out there based on where we think we’re we we are going to go with this thing at $100 million and we raised we could have raised a lot more but we we held it at five and actually just extended to so we sold 6% of it we raise a lot of money and that’s going right into to creating a creating these Brands

and why do you need $6 million of other people’s money to start this family brand Venture it feels so so weird to me like Mark’s weird not get rich quick scheme but get Ultra Ultra rich quick scheme all of his daughters fam success and off of other investors money because as a family if they genuinely wanted to start a business alog together they’re rich enough to start a business together with their own money and get a genuine product-based business going that they’re passionate about instead Marky Mark raised $6 million so that through

the demilio brand he could start 10 different businesses all at once also just having more investors is always a bad idea especially with such a new company especially if those investors don’t understand the industry you’re in also if you don’t perform well and are continually upsetting these investors they can just push you out of the company the problem with this is that no matter how rich powerful and successful these investors and Marky Mark is they don’t know the new and budding world of social media and they don’t know the ins

and outs of Charlie and Dixie’s audience as well as Charlie and Dixie might so when it comes to creating and promoting Brands they might not be as well versed at what tactics will work compared to Someone Like Dixie and Charlie aka the influencers themselves and promoting on Tik Tok is still a crucial part of the demilio brands business although the demilios are still looking to expand to making money Beyond Tik Tok Mark has spoken about how crucial Tik Tok has been to creators looking to monetize their content Tik Tok has been

incredible um Instagram is doing a great job um we also you know we work with triller who’s who’s going to be going public soon um and and we I don’t really have we don’t have favorites according to Forbes Charlie and Dixie were the highest earning Tik Tok creators in 2021 making a combined 27.5 million in 2023 Dixie made 11.

5 million Charlie made 17.5 million you’re also the highest paid Tik tocker in the world making $17.5 million a year how do you feel about that it’s definitely something that I never expected to happen um does not feel very real but I’m very happy with what I do and I love what I do and I’m glad that this was the path that I have taken CU I have a lot of fun with this Mark even told squawkbox that his daughters can earn six figures per sponsored post so you guys have done deals with Puma Valentino Dunkin Donuts what what were those

prices just just just to put it on the table how how much is a is is a Tik Tock post worth these days it’s it’s six figures six figures a post yeah yes not for me I’ll do it for for very cheap but uh my my my my daughters get a get a get a decent amount of money so and yet instead of listening to his daughters or continuing to let his daughter’s profit off of the massive amount of money that they were making Mark created a BR or some of that money would also go through him think about it if Charlie is getting

paid to do a sponsored post that makes six figures then that money is getting saved for Charlie maybe a percentage is getting taken away for managers and other industry experts who helped facilitate that deal but most of the money goes directly to Charlie if Mark starts the demilio brands and is the CEO and co-founder creates all these different brands that he has his daughter’s promote well when people go to buy from the brands that his daughter promotes Mark directly profits from it not just his daughters so creating the

demilio brands in my opinion was a way for Mark to ensure that he could profit off of his daughter’s Endeavors and not just solely his daughters in May of 2023 the demilio brands announced the global launch of its very first Brand demilio footwear  Marky Mark Heidi Charlie Dixie could launch whatever brand they wanted they had $6 million a th000 choices at their fingertips so what choice did they decide to make all of these options for their very first brand to promote to their followers could it be something

new revolutionary lifechanging and helpful that was going to transform the lives of people around them that’s a lot to ask for anyone I mean but nay the first company that demilio Brands launched was $100 Footwear we always thought shoes and Beauty were the two categories we wanted to explore first as we were developing demilio Brands the demilios said as a family we all came together and as the ideas started to flow it became even more clear that shoes were the right place to start like everything to do it was definitely a family

discussion the decision as a unit and team the family worked with designers to come up with various styles of shoes revolutionary styles of shoes shoes that you’ve never seen before they’ve never been done before sandals sneakers boots among other styles Family claim claimed to be extremely involved from the early Inception of this product the shoe game is so strong I mean y’all walked in here and the whole room was like oh my God so demilio Footwear is something that I think everyone has been extremely excited for I think the next few drops

are by far like my favorites and I’m so excited to just live in them and have everyone else wear them wanted to ensure that the shoes were something we would wear but that they were also really comfortable it was also so important to us that we try to keep the quality while producing the shoes at a lower price point so it’s attainable for our audience that’s a little bit laughable considering the shoes are from $79 to $100 which is not an affordable price point in my opinion they also talk about how unoriginal demilio Footwear is as a

name it’s the same as their reality show being called the demilio show then their brand being called the demilio brand it’s all so boring who wants to buy shoes that are just called demilio Footwear call it Charlie’s kicks or I I don’t know like come up with some sort of original name the demilios held an exclusive launch party in La for their Footwear brand in the heart of Hollywood and invited a bunch of celebrity guests  which that in itself feels like an issue because it feels like they’re focused on

getting a bunch of a-lister and celebrity approval on this brand when in reality to have sales and success in a brand they need their audience’s approval for their audience to just like the brand and think it’s cool or else regardless it’s just not going to sell well so it just goes to show already how they’re just focusing on the wrong things another example of this is the price point influencers who tend to know Their audience well they’ll often sell products that are affordable and fit well with their demographic for example

the demilio’s demographic is young people who are probably going to have to ask their parents to buy them things so who’s the audience I think it’s a little bit of everyone you know I think it’s been super fun to you know kind of get ideas from everyone like these these ones when you take a picture they’re going to Glow yeah and that’s I walked in and I thought those would were you the entries in the demilio footwear catalog by contrast have price points as high as $109 for a pair of platform sandals and that’s before shipping in tax boxes

what’s the price point like I mean design says a lot about what you’re trying to reach but the price also does too anywhere between $80 uh to to $200 but mostly in the in the1 to $120 range you know in talks of this I talked to my friends that you know just went to college I was like what were you wearing at graduation what would you spend on a pair of boots what is comfortable in your range if you compare this to a company like feast by Mr Beast which sells affordable chocolate bars in an easy-to-reach store Walmart regardless

of the ethics or quality of the product which I’m not familiar with Mr Beast knew his audience when he created it what price point they were willing to buy from and even more importantly the fact that his young audience probably didn’t have the ability or purchase power to buy products on their own they needed parent permission and parent Capital so selling a product in a place like Walmart where parents shop already and are already buying things children can easily add the chocolate bar into their parents shopping cart and then

support their favorite YouTuber Mr Beast you compare that to demilio Footwear which has a similar audience demographic yet they’re selling shoes online only and for over $100 which means that 10-year-olds are going to have to go onto the website add these $100 plus shoes to their cart and then ask their parents to buy them for them maybe some parents would be willing to do this but there’s just so many Hoops for them to jump through that it’s clear they’ve lost the plot in fact even Mark admitted this in an interview they started doing

popup sales of their Footwear saying that it’s hard to sell direct to Consumer somewhat insinuating that their direct to Consumer sales of their Footwear brand had not been performing well though those involved in demilio foot have refused to comment on the success of the brand seemingly pretending like it’s been a hit even though I think we all know better a representative for the brand declined to share specific sales numbers though they claimed that in under a week Leo Footwear had garnered 114 million impressions from just Charlie and

Dixie’s Instagram Tik Tok and snap accounts but as we know from the ace family’s many business failures and the coverage that I did on that Impressions definitely do not equal sales quality of viewership is way more important than how many views or Impressions an influencer is getting especially when it comes to sale conversions if you have 500,000 Bots and 500,000 10-year-olds who are viewing your content how many people are going to purchase your $100 shoes very very little  August of 2023 the demelia brands

announced a $5 million Strategic investment in the consumer focused media and Tech firm fifth growth fund which was intended to help them expand into the food and beverage sector with an imminent launch of Dem Foods Mark said about the launch into the food sector some of our family’s best memories are made at home in the kitchen or snacking in the family room the products we plan to launch under demilio foods are inspired by our favorite flavors and snacks we’re excited for people to try them out and create lasting memories of

their own soon after deelia Foods released the brand be happy snacks which is a flavored popcorn range to Walmart retail stores and website with be happy snacks which was inspired by Dixie’s hit song we’re aiming to spark joy and satisfy Cravings with fun unexpected snacks that bring people together Mark said about the brand by collaborating with Walmart we’re able to offer our products to a community of food lovers who celebrate trying new flavors and products Nationwide hey girls today we have the happy snacks

popcorn in the shade cotton candy in the shade cotton candy and the you can purchase exclusively at Walmart after the mistake that was demilio Footwear be happy snacks seemed to follow exactly in the Mr Beast febles footsteps selling an affordable snack and partnering with Walmart to sell the product in an easyto reach store  but the promotion of be happy snacks ended up causing major controversy for the demilios further proving that taking the brands into their own hands would solve all of the demelio stresses and

problems to promote be happy snacks for whatever reason someone someone thought it would be a good idea to have Charlie pose as a Walmart cashier a Al video of Charlie posing as a Walmart cashier Drew backlash from social media where people called her out for cosplaying a workingclass life as a multi-millionaire which in general why do influencers always think it’s a good idea to do this Harley demilio was recorded posing for photos as she scanned bags of popcorn for the be happppy brand with an employee vest and name tag on it seemed

to be an idea for the brands promotion as on the be happy branding page they feature Charlie in her Walmart uniform writing and text us checking people out knowing they have their new favorite snack somehow thinking people were going to love seeing Charlie as a Walmart employee that would make them want to go to the store and buy be happy snacks where how why do influencers do this do they get some sort of thrill doing it knowing that they’re a multi-millionaire and never have to survive off of a workingclass life

especially when so many people get backlashed for doing this why do they always think it’ll be different for them I don’t even hate Charlie demilio like that but there will always be something so disconnected and Sinister about literal millionaires cosplaying workingclass people who make next to nothing cosplaying as a cashier at Walmart while being a multi-millionaire is the cringiest video topic LMAO hi guys it’s Charlie and today we’re going to see how normal people live today while now both Charlie and Dixie are

adults and should in general know better know how people would react to this especially since they’ve been on social media for a good minute at this point knowing the context of who is behind the be happy brand I also just can’t help but wonder whose idea this was for them to do this and how much of it was ultimately up to them it’s another demonstration of how Harley and Dixie demilio’s Brands were slowly becoming completely out of their control and also scarily into their father’s control as he develops all of these brands that

they now have to promote the demilio brands trademarked the names it’s all right with the intentions on selling skin care hair care and beauty products though the demilios haven’t officially announce this brand to the public a lot of influencers and celebrities have created skincare Brands and skincare is a growing industry though in general the brands that tend to be the most successful are the ones where it seems like the face of the brand has a genuine passion for it and it remains to be seen whether or not people are getting tired

of so many skincare Brands being started by various influencers and celebrities especially if they’ve shown no prior interest will the general public turn away from them and see it as just a cash grab damf merch is where the demilios sell their family merch which is strange because first off the family doesn’t often promote this merch but also on this family merch website they should have at least merch for Charlie and Dixie to be able to promote as individuals instead of just the collective family merch also the website

itself just doesn’t have the best logo like it’s not recognizable to the demilios and the merch designs are so terrible it’s clear that just not a lot of effort was put into it whatsoever Dixie has most recently partnered with a company called my muse which she has done sponsorships with in the past don’t you love how you can see the full brand in the right way to create her own drink called passion which is sold at a bunch of different places now I’m not like a hardcore Dixie Watcher I’m not a hardcore dick writer

sorry but from the content I’ve watched Dixie doesn’t talk a ton about drinks or liking soda drinks so compared to Charlie’s partnership with Dunkin Donuts which seemed very natural and authentic since she talks so much about liking Dunkin Donuts and their coffee the creation of this drink definitely seems very random though the packaging is very beautiful and it looks pretty cool the demilios have also made business deals to become involved with other companies as well the demilios struck a deal to become advisers and brand ambassadors

for light tricks in exchange for equity and an upfront cash payment and then we started looking at deals that were kind of hybrid endorsement deals plus equity and there’s I think we have probably um seven eight of those that and one is Step One is lyrix uh one is Halo dog collar the terms of the deal were not disclosed it’s interesting that they’d become advisers in another company because their own business Endeavors even in social media which they’re supposed to be experts in have seemingly floundered LX is a photo editing app

centralized company and owns several po popular photo and video editing apps like face tune and video leap what I am special the Deo family has in the four years that they’ve gained social media Fame and success also gained quite a bit of a fortune and instead of investing that into their own companies and Ventures that they start they decided to invest that into other companies in the hopes to further grow their wealth talk Stars launching a venture capital f in my crystal ball a few years ago but here you are 444 Capital talk to us about the

mission and what you’re trying to do here yeah so we we partnered with a group of really smart investors and they’re putting money into really cool companies that all have a great story so in early 2023 they launched a family fund called 444 Capital the family fund is a $25 million fund led by all the family members along with some other people they’ve made some investments into some wholesome companies like children’s nutrition companies different Health companies and also some weird Investments like the company herob breed

which is a low carb food company you know cuz we we need more of those out there I say as I’m eating hot Cheetos love how when it features all of the investors on the website it shows all of the demilio family members following specifically listing off how many followers they have because if there’s anything I’ve learned from watching Shark Tank when you’re looking for investors you shouldn’t look for investors that have the most industry expertise and Connections in the niche and Industry that you’re involved in or

have connections in manufacturing and marketing no you need to look for investors who have a lot of followers that’s what it’s all about  so with the influence of Mark dilio Charlie went from being a teenager filming herself in her bedroom dancing to fun Tik toks promoting her family’s multiple Brands having multi- multi-million dollar brand deals and even investing in her own portfolio in a family fund so my concern is see the red flags or the the writing on the wall you start to wonder when does this become

exploitation when will we learn from the child stars of the past with their parent managers and how much they were taking advantage of and see the signs as the patterns repeat themselves as the child stars of today have their childhood stripped away from them their parents find new ways to get as much money and power from them as possible all the while the children lose their parents as well in the proc process in an interview Mark spoke about how him and his wife balance being business influences on their daughter and being

parents which in my opinion no parent should have to balance that’s the hardest part is when to be mom and dad and when to really have us use our age our experience and our wisdom to really push through when we know intuitively it’s the best thing for Dixie and Charlie and when to back off and just be hey I want to be dad right now it’s the hardest balance because you’re dealing with young women who you were trying to do the best thing for them and you have to know when to push and when is is this just hey I don’t want to get up for

school in the morning kind of a moment or is this a true uh mental health situation and I know they’re going to look back on this ride as it being incredible so what you’re saying is you have moments when you’re not acting like Dixie and Charlie’s father when you act like you know what’s best for them in business and influence their decisions a business you’re actively profiting off of and have a financial interest in therefore cannot be unbiased about as you’re influencing them in their decisions and how much pressure you’re

putting on them wrong here but a parent should just be a parent dude I have a tough job because everyone thinks like I’m the dad that’s pushing my kids to to be in this but I actually do the opposite I actually have to go do do both like sometimes I’m like dude this a really good opportunity and I got to I have to be a dad and wonder whether they’re just being a kid who like is in college and doesn’t want to get up for an early class or whether there’s really something emotional going on but I also know I have to I have to look them and

everybody else in the face 20 years from now make sure that your money was protected and that you guys are in a great place with all the opportunity you have and that you made the most of the opportunity so Charlie and I will get into battles about that Mark claimed that he never wanted to be the stage parents that people think of when they picture parents managing their kids’ careers but the thing is when he says that he’s admitting to the fact that him and his wife manage his children’s careers they’ve pushed them to work

constantly to promote businesses con constantly to promote them so that the parents themselves can create a brand and all of it is very concerning and on top of that the parents have even admitted that they struggle to listen to their own children when they say that they don’t want to work or they want to take time off but over this period of 3 years they have learned that one Heidi and I have unconditional love for them so anytime he ask them for something it’s never about but I think over this time even though we don’t know Hollywood

and we didn’t know this space I think a lot of the things from being in a brand business was applicable and we’ve made some great some really good decisions smart decisions and they kind of look at us go oh okay Dad yeah you’re not not an idiot I think listening has been something that I’ve worked really hard on Heidi said in an interview and there have been moments where the girls have been like let’s not talk about work and I have to really hear them and listen to them and respect that because they’re right the fact that the parents of the

demilio family have admitted that their children have asked them to be normal parents and not push them about work is just super concerning 20 years from now and say Hey you took advantage of the opportunities right you got enough money in the bank you got you know I’m like they don’t understand that life that there’s they’re going to have kids and their kids are going to have kids and that there that they can do so much with this opportunity so that’s so I am I think both Heidi and I are constantly balancing out having to know 20 years

from now we’re going to have to look them in the eyes and say did we did we navigate this right and and and so part of it is the pushing and like guys come on this is this is a great opportunity Mark claimed that he brought in agents and managers so that he and Heidi could have time to just be parents though he did put an effort into making sure that we set up the teams properly and we did put an infrastructure in place for business managers that stuff’s really important business managers agents we knew we didn’t know everything you read

between the lines Mark is saying that he set up all of this for his daughters he made all the business decisions and put all the managers in place I don’t want to be the focal point I don’t enjoy it I like to do my own thing yeah um having cameras in your house is very odd you never really get used to it and financially so many bad things can happen with their parents having so much control over them from the agents the managers the demilio brand everyone understands that you can make a career on social media so I think it’s up to

parents to get involved but not to be the center of attention I think Heidi and I have tried to balance it out where we’re involved with with the process but we never try to over Shadow the girls parents deeply entangled themselves in their daughter’s businesses Brands lives that feels deeply wrong now at this point it’ll be virtually impossible for Charlie and Dixie demilio to Branch off and try and develop their own career paths and identity and individual brands that aren’t so intricately linked to their parents I see my parents way more

than any 19-year-old should we spend a lot of time together and it’s great I love it but there is the other side of things that’s like well they’re asking us all to do this but it’s like well it sounds so horrible to say but like if I don’t do it they won’t be able to do it it’s like sometimes that’s a little hard first of all Dixie and Charlie have admitted that they don’t like working together in a lie detector video done by Vanity Fair both sisters agreed that they are not in a good environment when they’re working

together yeah do you like working with me sometimes today today in general no telling the truth we we get along when we’re chilling and doing nothing you think we’re in a good like environment when we’re working together true makes a lot of sense even when families work together or start a business together it’s usually in a professional setting where there’s clear boundaries in place these sisters have had to go fulltime into a reality show start tons of Brands together are constantly doing photo shoots together appearances they’re

working together all the time their personal and business life have become completely blurred and that cannot be healthy for their relationship and what is it that’s leading to kind of the confusion within the family is it something that it is easy to point out or is it something that’s a little bit more like deep down I think everyone was just on such different pages for so long and we were all so busy that no one was really having the conversations that we should have had and you know when you work with your family sometimes you

don’t get to be with each other without any cameras as much as you’d like so it’s like you know after so long of miscommunications or not talking to each other the first time you see each other is like on camera and then emotions are are raised and then you say things that you don’t mean and it’s like you really just get to see how that can affect a family and who pushed for this their parents it just feels so incredibly icky to  me ultimately it’s seems like too much was forced upon the daughters of the

demilio family too quickly and they just got burnt out and in turn their fans got burnt out on them though the social media engagement of the demilio family is slipping away more and more the demilios have been okay with stepping away more frequently from Tik Tok there have been discussions about a Tik Tock ban happening within the US and in response to a potential Tik Tock ban Charlie demilio said you have to remember that social media comes and goes there’s new apps there’s new people there’s exciting new trends you don’t

always get to be first in line for everything Tik tocker Noah Glenn responded to Charlie’s statements saying keep in mind Charlie’s entire career was built on this app so imagine you join Tik Tok and you end up blowing up like to the point where you’re on Dancing With the Stars and hosting the Kids Choice Awards now imagine after achieving all that success ESS from one app you completely turn your back on it if your name is Charlie demilio you don’t have to imagine this that being said the family has made multiple

statements saying that they’ve been afraid of social media slipping away from them so it’s not surprising to see them make statements about their focus being outside of social media slowly and more gradually though will this tactic work out for the family in the long run or will it just increase the likelihood that they slip further further and further into irrelevance Mark demilio said in an interview I remember people going viral on Vine and then all of a sudden it disappeared so we definitely looked to expand through other Platforms

in other areas we didn’t want to keep all our eggs in one basket at the end of the day we’re part of a family business and if they don’t want to do social media they can always fall back on that the mother said as well about not relying on social media so both of the parents have been slowly encouraging the daughters to not rely on Tik Tok Fame at least from what it sounds like according to their interviews but on top of that both of the daughter’s YouTube views have been abysmal lately this is great but you don’t like social media comes

and goes and I’ve always had that in the back of my mind like one day no one could care about who I am so let’s just appreciate the moment so with all of these new brands coming out will they have the same audience and promotion power that they used to have if you just walk away from the platform that gave you any sort of Fame leverage power then you have no way to sell your business or continue on there wasn’t really any transitional period for the demilios they didn’t wait long enough for their businesses to build up a strong enough

brand or become successful enough to not rely on their social media Fame they just somehow thought they were now above the platform that gave them everything they started with were now too famous and too rich for the relatable brand did too much to also post regular Tik Tok content but in the process they lost the very thing that gave them everything awesome Tik tocker who makes content on influencer marketing by the name of at be better company made a 10-minute Deep dive on Tik Tok about the downfall of the demilios and how the oversaturation

of their brand and the unenthusiastic and inauthentic way way that they marketed their many businesses caused Their audience to lose trust in them ultimately leading to the degradation of their brand his initial video led to Charlie blocking him on Tik Tok it turns out that Charlie demilio was not happy that I discussed why her brand has completely and utterly failed from a marketing perspective because she just blocked me on Tik Tok so something about their current situation and how the public is noticing their well public

failures is currently hitting home for  them the concept of celebrity has changed with the evolution of social media now more power than ever is in the hands of the people fans and followers have the power to build you up they also can decide where they want to put their time and attention followers are not just a number even if followers are as massive of a number as 150 million if you don’t see that number as individual people instead see them as a dollar sign or something to give you more Fame and Fortune for yourself or your family

eventually people are going to notice the grift they’re going to see you as inauthentic as trying to cash in on a quick buck and eventually people will tire from you the very thing that built you up can so easily break you down that may just be the story of what happened to the demilio brand and why it failed and that’s all for today’s video I hope you enjoyed it and if you made it all the way to the end of this video comment flaming hot Cheeto and let’s confuse everyone else who never made it to the end of this video thank you so much to

my team who helped me in the creation process of this video and I hope you are all doing well till the next one see you then bye